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Shake Shack Knockoff Amerika Mall -da ochildi

Shake Shack Knockoff Amerika Mall -da ochildi



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Burger Burger joylashgan joy Mall of America -da ochilgan, Shake Shack bilan deyarli bir xil dizayn va logotipga ega.

Shake Shack, ehtimol bundan xursand bo'lmaydi ...

Agar siz mamlakatimizdagi eng yirik yopiq savdo markazi bo'lgan egizak shaharlardagi mashhur g'orli Mall of America-ga sayohat qilishni rejalashtirmoqchi bo'lsangiz, savdo markazining ichidagi yangi Shake Shack-ga josuslik qilishingiz mumkin, lekin afsuski, siz adashasiz. Burger Burger, Manxettenning moliyaviy tumanidagi kichik burger, Amerika savdo markazida forpost ochdi.

Burger Burger brendi haqida nimadir tushunarsiz: ya'ni logotipining shriftlari, rang sxemasi va dizayni Shake Shack nishoniga juda o'xshash. Yashil va qora, jingalak dizayni va oddiy gamburger konturlari eng mashhur burger qo'shma qismi bilan deyarli bir xil. Burger Burger shuningdek, yangi tayyorlangan mol go'shti, mahalliy ingredientlar va uy ichidagi kokteyllarga urg'u beradi. Hatto ularning shiori: "Qo'ldan chiqar!" (Garchi biz Svift xonimdan ko'proq bezovta bo'lishini tasavvur qilsak ham).

"Bizda Shake Shackdan farqli o'laroq logotip va kontseptsiya bor",-deydi Kam Talebi, Kaskaid kompaniyasining egasi. Bu haqda logotipni ishlab chiqqan kompaniya City Pages -ga ma'lum qildi. "[Shake Shack yondashuvi] biz xohlagan yo'nalish emas." U, shuningdek, Shake Shack o'z logotipi uchun ishlatgan ranglarini eslay olmasligini va tazelikni ta'kidlash uchun yashil rangni tanlaganini aytdi.

Qizig'i shundaki, Burger Burgerning Nyu -York shahridagi asl joyida butunlay boshqacha shrift va dizayndagi qizil rang sxemasi qo'llaniladi.

Daily Meal sharh uchun Shake Shack bilan bog'landi.


Yangi ijarachi Manxetten ko'chasini ko'taradi

Sharqiy 86 -ko'chaning 182 -uyidagi cho'kib ketgan maydon uzoq vaqtdan beri tashlab ketilgan va qo'shnilarini qo'rqitgan.

Hatto u asosan savdogarlik buyumlari sotiladigan do'konlar tomonidan ishg'ol qilinganida ham, bu unchalik mo'ljal emas edi. "U erda hech qachon yaxshi narsa bo'lmagan", dedi Jenifer Levin, yaqin atrofda, 90 -ko'chada. "Bu har doim yomon va eskirgan edi, va bu deyarli ko'zni qamashtirardi. O'tish ayniqsa yoqimli emas edi. "

Endi, Lucida, yangi kondominium minorasi yonidagi maydon, Manxettenning uchinchi Shake Shack burger stendining uyiga aylanadi, u parkga atmosfera yaratish uchun maydonga ko'kalamzorlashtirishni va'da qiladi. 2004 yilda Nyu -York restavratori Denni Meyer tomonidan yaratilgan mashhur hot -dog, burger va muzlatilgan keks stendi Madison Square Parkdagi atmosferani yaxshilagan elementlardan biri edi.

Sharqiy 86 -ko'chaning ba'zi aholisi, bundan o'zlari uchun ham foyda keltirishini kutishadi.

"Agar siz u erda bo'lsangiz va ovqatlanishni xohlasangiz, juda oz narsa bor", dedi Xarriet Kaufman, mahalliy aholi va turar -joy ko'chmas mulki brokeri. "Shake Shack muvaffaqiyat qozonmasligini tasavvur qila olmayman."

Bir vaqtlar nemis-amerikalik anklav va Gimbel do'konining uyi bo'lgan mahalla uzoq vaqtdan buyon yorqinligini yo'qotib, chakana savdo do'konlari va tasvirlanmagan binolar to'plamiga aylandi. Ammo yangi uy -joy qurilishi, Lucida singari, ba'zi milliy chakana sotuvchilarni o'z vitrinalariga jalb qildi.

Bu chakana sotuvchilar katta bo'lsa -da, ularning jamiyat oldidagi majburiyatlari cheklanishi mumkin, deydi mahalliy advokatlar. Savdogarlar mahallaga sarmoya kiritadigan kichikroq, yanada sifatli chakana sotuvchilar va restoranlarni jalb qilish kampaniyasini boshladilar.

"Sharq 86 -ko'cha uyushmasi" deb nomlangan savdogarlar va aholi uyushmasi ko'cha bo'ylab chiroq tirgaklarini o'rnatdi va kelgusida ko'kalamzorlashtirishni rejalashtirmoqda.

"Bizda mavjud muammolardan biri shundaki, qanday qilib biz chakana savdo do'konlari va restoranlarni jalb qilib, ularni jamiyatda ishtirok etishga jalb qilamiz?" - dedi notijorat uyushmasi prezidenti Eleyn M. Uolsh.

Uolsh xonim 86 -ko'chadagi bo'sh vitrinalarni ko'rishni xohlayotganini aytdi, lekin u Shake Shack haqida turlicha fikrda. Restoran yaxshi obro'ga ega bo'lsa -da va janob Meyerda Manxettenda ko'plab zamonaviy restoranlar bo'lsa -da, Uolsh xonim Sharqiy 86 -ko'chada boshqa burger stendiga ehtiyoj borligini bilmasligini aytdi. Gamburger sotiladigan bir nechta restoran va qahvaxonalardan tashqari, Burger King va Papaya King bor.

"Biz Shake Shack-da navbat kutib turishni xohlaymizmi yoki yuqori sifatli o'tirgan kechki ovqat bilan mehmonlarni qabul qila oladigan restoranlarni xohlaymizmi?" - so'radi Uolsh xonim.

Shake Shack, Lexington va Uchinchi Avenyu o'rtasida, Park Leyn Tower deb nomlanuvchi dumaloq balkonli 440 xonadonli uyning tagida joylashgan 182-Sharqiy 86-ko'chada 15 yillik ijara shartnomasini imzoladi. Uy egasi ham, ijarachi ham kelishilgan narxni oshkor qilmaydi. Kompaniya egalari yil davomida 3,700 kvadrat metrli chakana savdo maydonida ochiladi, bu erga 2,750 kvadrat metrli cho'kib ketgan maydon orqali erishiladi.

Charlz X. Greenthal boshqaruv korporatsiyasini o'z ichiga olgan 182 Sharqiy 86 -ko'chadagi uy egalari oxirgi ikki yil ichida ichki va tashqi ko'rinishini asta -sekin yangilab, granit bilan qoplash uchun 2 million dollar sarflab, nogironlar uchun kirish rampasi va po'lat eshikni qo'shishdi. .

Shake Shack operatsion direktori Rendi Garuttining aytishicha, u qishning bir kunida sayr qilish uchun bo'sh joyni ko'rgan. Og'ir eshikli, uning rampalarini bir vaqtlar velosiped va konkida uchish do'koniga tashrif buyurgan skeytbordchilar ishlatgan. Bu, shuningdek, mato do'koni, sovg'alar do'koni va vakuum chakana sotuvchisi bo'lgan.

Boshqa restoranlardan makonga qiziqish bor edi, lekin egalari Shake Shack -ni bo'shliqda imzolashdan xursand bo'lishdi.

"Biz hozirgina to'g'ri bitimni kutgandik va bunga erishdik", - deydi Greenthal vitse -prezidenti Xarold A. Bornshteyn. "Biz maydonni ishlatadigan odamni xohlardik."

Janob Garuttining aytishicha, "Shake Shack" mehmonxonani sayohatchilar sayr qiladigan joyga aylantirmoqchi. Ular Shake Shack stendiga buyurtma berishlari mumkin bo'ladi. Ichkarida ham joylar bo'ladi, dedi u. Plazma 85 -chi ko'chaga qadar cho'zilgan bo'lsa -da, u faqat 86 -chi ko'chada ochiq bo'ladi.

Park Leyn Tower maydonining narigi tomonida, 86-ko'cha va Leksington burchagidagi 22 qavatli Lucida-da Barnes & amp Noble kitob do'koni, H & amp M va Sephora kiyim do'koni, kosmetika tarmog'i bor.

85-chi ko'cha va Uchinchi Avenyu burchagidagi sharqiy blokda, boshqa 22 qavatli yangi bino-Brompton, Equinox fitnes markaziga ega va 4000 kvadrat futli-va podvalda keng maydoni-86 futli ko'chada 72 futli do'kon old tomoni bilan. ijara uchun hali ham mavjud.

Park Leyn Tower turar -joylaridan birining aytishicha, u yangi Shake Shack hididan xavotirda. Ismini aytishdan bosh tortgan fuqaro balkonga ega. "Men 10 -qavatda yashayman - u erda hid bo'ladimi?"

Javob yo'q bo'lishi kerak, dedi Uilyam Uest, Charlz X. Greenthal raisi, qo'shnilarini hid yoki noqulaylikdan himoya qilish uchun Shake Shack bilan ijara shartnomasini tuzish uchun ko'p harakat qilganini aytdi.

Mintaqaning boshqa aholisi - Park Leyn Towerda yashamaydiganlar - Shake Shackni yosh oilalarga yoqadigan mahallada kutib olishlariga ishonishgan.

"Erim juda hayajonlangan", - deydi Levin xonim, ikki qizi bor. "O'ylaymanki, bu albatta ma'qul. Bu zanjirga o'xshamaydi, bu boshqa Burger King yoki Pitseriya Uno emas. Menimcha, 86-ko'cha mini-savdo markaziga o'xshab savdoga aylandi, shuning uchun qo'shnichilik qilish yaxshiroqdir. "


Yangi ijarachi Manxetten ko'chasini ko'taradi

Sharqiy 86 -ko'chaning 182 -uyidagi cho'kib ketgan maydon uzoq vaqtdan beri tashlab ketilgan va qo'shnilarini qo'rqitgan.

Hatto u asosan savdolashib sotiladigan do'konlar tomonidan ishg'ol qilinganida ham, bu unchalik mo'ljallanmagan. "U erda hech qachon yaxshi narsa bo'lmagan", dedi Jenifer Levin, yaqin atrofda, 90 -ko'chada. "Bu har doim yomon va eskirgan edi, va bu deyarli ko'zni qamashtirardi. O'tish ayniqsa yoqimli emas edi. "

Endi, Lucida, yangi kondominium minorasi yonidagi maydon, Manxettenning uchinchi Shake Shack burger stendining uyiga aylanadi, u parkga atmosfera yaratish uchun maydonga ko'kalamzorlashtirishni va'da qiladi. 2004 yilda Nyu -York restavratori Denni Meyer tomonidan yaratilgan mashhur hot -dog, burger va muzlatilgan keks stendi Madison Square Parkdagi atmosferani yaxshilagan elementlardan biri edi.

Sharqiy 86 -ko'chaning ba'zi aholisi, bundan o'zlari uchun ham foyda keltirishini kutishadi.

"Agar siz u erda bo'lsangiz va ovqatlanishni xohlasangiz, juda oz narsa bor", dedi Xarriet Kaufman, mahalliy aholi va turar -joy ko'chmas mulki brokeri. "Shake Shack muvaffaqiyat qozonmasligini tasavvur qila olmayman."

Bir paytlar nemis-amerikalik anklav va Gimbel do'konining uyi bo'lgan mahalla uzoq vaqtdan buyon chiroyini yo'qotib, chakana savdo do'konlari va noaniq binolar to'plamiga aylandi. Ammo yangi uy -joy qurilishi, Lucida singari, ba'zi milliy chakana sotuvchilarni o'z vitrinalariga jalb qildi.

Bu chakana sotuvchilar katta bo'lsa -da, ularning jamiyat oldidagi majburiyatlari cheklanishi mumkin, deydi mahalliy advokatlar. Savdogarlar mahallaga sarmoya kiritadigan kichikroq, yanada sifatli chakana sotuvchilar va restoranlarni jalb qilish kampaniyasini boshladilar.

"Sharq 86 -ko'cha uyushmasi" deb nomlangan savdogarlar va aholi uyushmasi ko'cha bo'ylab chiroq tirgaklarini o'rnatdi va kelgusida ko'kalamzorlashtirishni rejalashtirmoqda.

"Bizda mavjud muammolardan biri shundaki, qanday qilib biz chakana savdo do'konlari va restoranlarni jalb qilib, ularni jamiyatda ishtirok etishga jalb qilamiz?" - dedi notijorat uyushmasi prezidenti Eleyn M. Uolsh.

Uolsh xonim 86 -ko'chadagi bo'sh vitrinalarni ko'rishni xohlayotganini aytdi, lekin u Shake Shack haqida turlicha fikrlarga ega. Restoran yaxshi obro'ga ega bo'lsa -da va janob Meyerda Manxettenda ko'plab zamonaviy restoranlar bo'lsa -da, Uolsh xonim Sharqiy 86 -ko'chada boshqa burger stendiga ehtiyoj borligini bilmasligini aytdi. Gamburger sotiladigan bir nechta restoran va qahvaxonalardan tashqari, Burger King va Papaya King bor.

"Biz Shake Shack-da navbat kutib turishni xohlaymizmi yoki yuqori sifatli o'tirgan kechki ovqat bilan mehmonlarni qabul qila oladigan restoranlarni xohlaymizmi?" - so'radi Uolsh xonim.

Shake Shack, Lexington va Uchinchi Avenyu o'rtasida, Park Leyn Tower deb nomlanuvchi dumaloq balkonli 440 xonadonli uyning tagida joylashgan 182-Sharqiy 86-ko'chada 15 yillik ijara shartnomasini imzoladi. Uy egasi ham, ijarachi ham kelishilgan narxni oshkor qilmaydi. Kompaniya egalari yil davomida 3,700 kvadrat metrli chakana savdo maydonchasida ochiladi, unga 2750 kvadrat metrlik cho'kkan maydon orqali erishiladi.

Charlz X. Greenthal boshqaruv korporatsiyasini o'z ichiga olgan 182 Sharqiy 86 -ko'chadagi uy egalari oxirgi ikki yil ichida ichki va tashqi ko'rinishini asta -sekin yangilab, granit bilan qoplash uchun 2 million dollar sarflab, nogironlar uchun kirish rampasi va po'lat eshikni qo'shishdi. .

Shake Shack operatsion direktori Rendi Garuttining aytishicha, u qishning bir kunida sayr qilish uchun bo'sh joyni ko'rgan. Og'ir eshikli, uning rampalarini bir vaqtlar velosiped va konkida uchish do'koniga tashrif buyurgan skeytbordchilar ishlatgan. Bu, shuningdek, mato do'koni, sovg'alar do'koni va vakuum chakana sotuvchisi bo'lgan.

Boshqa restoranlardan makonga qiziqish bor edi, lekin egalari Shake Shack -ni bo'shliqda imzolashdan xursand bo'lishdi.

"Biz hozirgina to'g'ri bitimni kutgandik va bunga erishdik", - deydi Greenthal vitse -prezidenti Xarold A. Bornshteyn. "Biz maydonni ishlatadigan odamni xohlardik."

Janob Garuttining aytishicha, "Shake Shack" mehmonxonani sayohatchilar sayr qiladigan joyga aylantirmoqchi. Ular Shake Shack stendiga buyurtma berishlari mumkin bo'ladi. Ichkarida ham joylar bo'ladi, dedi u. Plazma 85 -chi ko'chaga qadar cho'zilgan bo'lsa -da, u faqat 86 -chi ko'chada ochiq bo'ladi.

Park Leyn Tower maydonining narigi tomonida, 86-ko'cha va Leksington burchagidagi 22 qavatli Lucida-da Barnes & amp Noble kitob do'koni, H & amp M va Sephora kiyim do'koni, kosmetika tarmog'i bor.

85-chi ko'cha va Uchinchi Avenyu burchagidagi sharqiy blokda, boshqa 22 qavatli yangi bino-Brompton, Equinox fitnes markaziga ega va 4000 kvadrat futli-va podvalda keng maydoni-86 futli ko'chada 72 futli do'kon old tomoni bilan. ijara uchun hali ham mavjud.

Park Leyn Tower turar -joylaridan birining aytishicha, u yangi Shake Shack hididan xavotirda. Ismini aytishdan bosh tortgan fuqaro balkonga ega. "Men 10 -qavatda yashayman - u erda hid bo'ladimi?"

Javob yo'q bo'lishi kerak, dedi Uilyam Uest, Charlz X. Greenthal raisi, qo'shnilarini hid yoki noqulaylikdan himoya qilish uchun Shake Shack bilan ijara shartnomasini tuzish uchun ko'p harakat qilganini aytdi.

Mintaqaning boshqa aholisi - Park Leyn Towerda yashamaydiganlar - Shake Shackni yosh oilalarga yoqadigan mahallada kutib olishlariga ishonishgan.

"Erim juda hayajonlangan", dedi Levin xonim, ikki qizi bor. "O'ylaymanki, bu albatta ma'qul. Bu zanjirga o'xshamaydi, bu boshqa Burger King yoki Pitseriya Uno emas. Menimcha, 86-ko'cha mini-savdo markaziga o'xshab savdoga aylandi, shuning uchun qo'shnichilik qilish yaxshiroqdir. "


Yangi ijarachi Manxetten ko'chasini ko'taradi

Sharqiy 86 -ko'chaning 182 -uyidagi cho'kib ketgan maydon uzoq vaqtdan beri tashlab ketilgan va qo'shnilarini qo'rqitgan.

Hatto u asosan savdolashib sotiladigan do'konlar tomonidan ishg'ol qilinganida ham, bu unchalik mo'ljallanmagan. "U erda hech qachon yaxshi narsa bo'lmagan", dedi Jenifer Levin, yaqin atrofda, 90 -ko'chada. "Bu har doim yomon va eskirgan edi, va bu deyarli ko'zni qamashtirardi. O'tish ayniqsa yoqimli emas edi. ”

Endi, Lucida, yangi kondominium minorasi yonidagi maydon, Manxettenning uchinchi Shake Shack burger stendining uyiga aylanadi, u parkga atmosfera yaratish uchun maydonni ko'kalamzorlashtirishni va'da qiladi. 2004 yilda Nyu -York restavratori Denni Meyer tomonidan yaratilgan mashhur hot -dog, burger va muzlatilgan keks stendi Madison Square Parkdagi atmosferani yaxshilagan elementlardan biri edi.

Sharqiy 86 -ko'chaning ba'zi aholisi, bundan o'zlari uchun ham foyda keltirishini kutishadi.

"Agar siz u erda bo'lsangiz va ovqatlanishni xohlasangiz, juda oz narsa bor", dedi Xarriet Kaufman, mahalliy aholi va turar -joy ko'chmas mulki brokeri. "Shake Shack muvaffaqiyat qozonmasligini tasavvur qila olmayman."

Bir vaqtlar nemis-amerikalik anklav va Gimbel do'konining uyi bo'lgan mahalla uzoq vaqtdan buyon yorqinligini yo'qotib, chakana savdo do'konlari va tasvirlanmagan binolar to'plamiga aylandi. Ammo Lucida singari yangi turar -joy binolarining paydo bo'lishi ba'zi milliy chakana sotuvchilarni o'z vitrinalariga jalb qildi.

Bu chakana sotuvchilar katta bo'lsa -da, ularning jamiyat oldidagi majburiyatlari cheklanishi mumkin, deydi mahalliy advokatlar. Savdogarlar mahallaga sarmoya kiritadigan kichikroq, yanada sifatli chakana sotuvchilar va restoranlarni jalb qilish kampaniyasini boshladilar.

"Sharq 86 -ko'cha uyushmasi" deb nomlangan savdogarlar va aholi uyushmasi ko'cha bo'ylab chiroq tirgaklarini o'rnatdi va kelgusida ko'kalamzorlashtirishni rejalashtirmoqda.

"Bizda mavjud muammolardan biri shundaki, qanday qilib biz chakana savdo do'konlari va restoranlarni jalb qilib, ularni jamiyatda ishtirok etishga jalb qilamiz?" - dedi notijorat uyushmasi prezidenti Eleyn M. Uolsh.

Uolsh xonim 86 -ko'chadagi bo'sh vitrinalarni ko'rishni xohlayotganini aytdi, lekin u Shake Shack haqida turlicha fikrlarga ega. Restoran yaxshi obro'ga ega bo'lsa -da va janob Meyerda Manxettenda ko'plab zamonaviy restoranlar bo'lsa -da, Uolsh xonim Sharqiy 86 -ko'chada boshqa burger stendiga ehtiyoj borligini bilmasligini aytdi. Gamburger sotiladigan bir nechta restoran va qahvaxonalardan tashqari, Burger King va Papaya King bor.

"Biz Shake Shack-ga kirishni kutayotgan uzoq navbatlarni xohlaymizmi yoki yuqori sifatli o'tirgan kechki ovqat bilan mehmonlarni qabul qila oladigan restoranlarni xohlaymizmi?" - so'radi Uolsh xonim.

Shake Shack, Lexington va Uchinchi Avenyu o'rtasida, Park Leyn Tower deb nomlanuvchi dumaloq balkonli 440 xonadonli uyning tagida joylashgan 182-Sharqiy 86-ko'chada 15 yillik ijara shartnomasini imzoladi. Uy egasi ham, ijarachi ham kelishilgan narxni oshkor qilmaydi. Kompaniya egalari yil davomida 3,700 kvadrat metrli chakana savdo maydonida ochiladi, unga 2750 kvadrat metrlik cho'kib ketgan maydon orqali erishiladi.

Charlz X. Greenthal boshqaruv korporatsiyasini o'z ichiga olgan 182 Sharqiy 86 -ko'chadagi uy egalari oxirgi ikki yil ichida ichki va tashqi ko'rinishini asta -sekin yangilab, granit bilan qoplash uchun 2 million dollar sarflab, nogironlar uchun kirish rampasi va po'lat eshikni qo'shishdi. .

Shake Shack operatsion direktori Rendi Garuttining aytishicha, u qishning bir kunida sayr qilish uchun bo'sh joyni ko'rgan. Og'ir eshikli, uning rampalarini bir vaqtlar velosiped va konkida uchish do'koniga tashrif buyurgan skeytbordchilar ishlatgan. Bu, shuningdek, mato do'koni, sovg'alar do'koni va vakuum sotuvchisi joylashgan joy edi.

Boshqa restoranlardan makonga qiziqish bor edi, lekin egalari Shake Shack -ni bo'shliqda imzolashdan xursand bo'lishdi.

"Biz hozirgina to'g'ri bitimni kutgandik va bunga erishdik", - deydi Greenthal vitse -prezidenti Xarold A. Bornshteyn. "Biz maydonni ishlatadigan odamni xohlardik."

Janob Garuttining aytishicha, "Shake Shack" mehmonxonani sayohatchilar sayr qiladigan joyga aylantirmoqchi. Ular Shake Shack stendiga buyurtma berishlari mumkin bo'ladi. Ichkarida ham joylar bo'ladi, dedi u. Plazma 85 -chi ko'chaga qadar cho'zilgan bo'lsa -da, u faqat 86 -chi ko'chada ochiq bo'ladi.

Park Leyn Tower maydonining narigi tomonida, 86-ko'cha va Leksington burchagidagi 22 qavatli Lucida, Barnes & amp Noble kitob do'koni, H & amp M va Sephora kiyim do'koni, kosmetika tarmog'i.

85-chi ko'cha va Uchinchi Avenyu burchagidagi sharqiy blokda, boshqa 22 qavatli yangi bino-Brompton, Equinox fitnes markaziga ega va 4000 kvadrat futli-va podvalda keng maydoni-86 futli ko'chada 72 futli do'kon old tomoni bilan. ijara uchun hali ham mavjud.

Park Leyn Tower turar -joylaridan birining aytishicha, u yangi Shake Shack hididan xavotirda. Ismini aytishdan bosh tortgan fuqaro balkonga ega. "Men 10 -qavatda yashayman - u erda hid bo'ladimi?"

Javob yo'q bo'lishi kerak, dedi Uilyam Uest, Charlz X. Greenthal raisi, qo'shnilarini hid yoki noqulaylikdan himoya qilish uchun Shake Shack bilan ijara shartnomasini tuzish uchun ko'p harakat qilganini aytdi.

Mintaqaning boshqa aholisi - Park Leyn Towerda yashamaydiganlar - Shake Shackni yosh oilalarga yoqadigan mahallada kutib olishlariga ishonishgan.

"Erim juda hayajonlangan", - deydi Levin xonim, ikki qizi bor. "O'ylaymanki, bu albatta ma'qul. Bu zanjirga o'xshamaydi, bu boshqa Burger King yoki Pitseriya Uno emas. Menimcha, 86-ko'cha mini-savdo markaziga o'xshab savdoga aylandi, shuning uchun qo'shnichilik qilish yaxshiroqdir. "


Yangi ijarachi Manxetten ko'chasini ko'taradi

Sharqiy 86 -ko'chaning 182 -uyidagi cho'kib ketgan maydon uzoq vaqtdan beri tashlab ketilgan va qo'shnilarini qo'rqitgan.

Hatto u asosan savdolashib sotiladigan do'konlar tomonidan ishg'ol qilinganida ham, bu unchalik mo'ljallanmagan. "U erda hech qachon yaxshi narsa bo'lmagan", dedi Jenifer Levin, yaqin atrofda, 90 -ko'chada. "Bu har doim yomon va eskirgan edi, va bu deyarli ko'zni qamashtirardi. O'tish ayniqsa yoqimli emas edi. ”

Endi, Lucida, yangi kondominium minorasi yonidagi maydon, Manxettenning uchinchi Shake Shack burger stendining uyiga aylanadi, u parkga atmosfera yaratish uchun maydonga ko'kalamzorlashtirishni va'da qiladi. 2004 yilda Nyu -York restavratori Denni Meyer tomonidan yaratilgan mashhur hot -dog, burger va muzlatilgan keks stendi Madison Square Parkdagi atmosferani yaxshilagan elementlardan biri edi.

Sharqiy 86 -ko'chaning ba'zi aholisi, bundan o'zlari uchun ham kam bo'lmaydi deb kutishadi.

"Agar siz u erda bo'lsangiz va ovqatlanishni xohlasangiz, juda oz narsa bor", dedi Xarriet Kaufman, mahalliy aholi va turar -joy ko'chmas mulk brokeri. "Men Shake Shack muvaffaqiyat qozonmasligini tasavvur qila olmayman."

Bir vaqtlar nemis-amerikalik anklav va Gimbel do'konining uyi bo'lgan mahalla uzoq vaqtdan buyon yorqinligini yo'qotib, chakana savdo do'konlari va tasvirlanmagan binolar to'plamiga aylandi. Ammo yangi uy -joy qurilishi, Lucida singari, ba'zi milliy chakana sotuvchilarni o'z vitrinalariga jalb qildi.

Bu chakana sotuvchilar katta bo'lsa -da, ularning jamiyat oldidagi majburiyatlari cheklanishi mumkin, deydi mahalliy advokatlar. Savdogarlar mahallaga sarmoya kiritadigan kichikroq, yanada sifatli chakana sotuvchilar va restoranlarni jalb qilish kampaniyasini boshladilar.

"Sharq 86 -ko'cha uyushmasi" deb nomlangan savdogarlar va aholi uyushmasi ko'cha bo'ylab chiroq tirgaklarini o'rnatdi va kelgusida ko'kalamzorlashtirishni rejalashtirmoqda.

"Bizda mavjud muammolardan biri shundaki, qanday qilib biz chakana savdo do'konlari va restoranlarni jalb qilib, ularni jamiyatda ishtirok etishga jalb qilamiz?" - dedi notijorat uyushmasi prezidenti Eleyn M. Uolsh.

Uolsh xonim 86 -ko'chadagi bo'sh vitrinalarni ko'rishni xohlayotganini aytdi, lekin u Shake Shack haqida turlicha fikrlarga ega. Restoran yaxshi obro'ga ega bo'lsa -da va janob Meyerda Manxettenda ko'plab zamonaviy restoranlar bo'lsa -da, Uolsh xonim Sharqiy 86 -ko'chada boshqa burger stendiga ehtiyoj borligini bilmasligini aytdi. Gamburger sotiladigan bir nechta restoran va qahvaxonalardan tashqari, Burger King va Papaya King bor.

"Biz Shake Shack-ga kirishni kutayotgan uzoq navbatlarni xohlaymizmi yoki yuqori sifatli o'tirgan kechki ovqat bilan mehmonlarni qabul qila oladigan restoranlarni xohlaymizmi?" - so'radi Uolsh xonim.

Shake Shack, Lexington va Uchinchi Avenyu o'rtasida, Park Leyn Tower deb nomlanuvchi dumaloq balkonli 440 xonadonli uyning tagida joylashgan 182-Sharqiy 86-ko'chada 15 yillik ijara shartnomasini imzoladi. Uy egasi ham, ijarachi ham kelishilgan narxni oshkor qilmaydi. Kompaniya egalari yil davomida 3,700 kvadrat metrli chakana savdo maydonida ochiladi, unga 2750 kvadrat metrlik cho'kib ketgan maydon orqali erishiladi.

Charlz X. Greenthal boshqaruv korporatsiyasini o'z ichiga olgan 182 Sharqiy 86 -ko'chadagi uy egalari oxirgi ikki yil ichida ichki va tashqi ko'rinishini asta -sekin yangilab, granit bilan qoplash uchun 2 million dollar sarflab, nogironlar uchun kirish rampasi va po'lat eshikni qo'shishdi. .

Shake Shack operatsion direktori Rendi Garuttining aytishicha, u qishning bir kunida sayr qilish uchun bo'sh joyni ko'rgan. Og'ir eshikli, uning rampalarini bir vaqtlar velosiped va konkida uchish do'koniga tashrif buyurgan skeytbordchilar ishlatgan. Bu, shuningdek, mato do'koni, sovg'alar do'koni va vakuum chakana sotuvchisi bo'lgan.

Boshqa restoranlardan makonga qiziqish bor edi, lekin egalari Shake Shack -ni bo'shliqda imzolashdan xursand bo'lishdi.

"Biz hozirgina to'g'ri bitimni kutgandik va bunga erishdik", - deydi Greenthal vitse -prezidenti Xarold A. Bornshteyn. "Biz maydonni ishlatadigan odamni xohlardik."

Janob Garuttining aytishicha, "Shake Shack" mehmonxonani sayohatchilar sayr qiladigan joyga aylantirmoqchi. Ular Shake Shack stendiga buyurtma berishlari mumkin bo'ladi. Ichkarida ham joylar bo'ladi, dedi u. Plazma 85 -chi ko'chaga qadar cho'zilgan bo'lsa -da, u faqat 86 -chi ko'chada ochiq bo'ladi.

Park Leyn Tower maydonining narigi tomonida, 86-ko'cha va Leksington burchagidagi 22 qavatli Lucida-da Barnes & amp Noble kitob do'koni, H & amp M va Sephora kiyim do'koni, kosmetika tarmog'i bor.

85-chi ko'cha va Uchinchi avenyu burchagidagi sharqiy blokda, yana 22 qavatli yangi bino-Brompton, Equinox fitnes-markaziga ega va 4000 kvadrat futli-va podvalda keng maydoni-86-ko'cha bo'ylab 72 futli do'kon old tomoni bilan. ijara uchun hali ham mavjud.

Park Leyn Tower turar -joylaridan birining aytishicha, u yangi Shake Shack hididan xavotirda. Ismini aytishdan bosh tortgan fuqaro balkonga ega. "Men 10 -qavatda yashayman - u erda hid bo'ladimi?"

Javob yo'q bo'lishi kerak, dedi Uilyam Uest, Charlz X. Greenthal raisi, qo'shnilarini hid yoki noqulaylikdan himoya qilish uchun Shake Shack bilan ijara shartnomasini tuzish uchun ko'p harakat qilganini aytdi.

Mintaqaning boshqa aholisi - Park Leyn Towerda yashamaydiganlar - Shake Shackni yosh oilalarga yoqadigan mahallada kutib olishlariga ishonishgan.

"Erim juda hayajonlangan", dedi Levin xonim, ikki qizi bor. "Menimcha, bu albatta ma'qul. Bu zanjirga o'xshamaydi, bu boshqa Burger King yoki Pitseriya Uno emas. Menimcha, 86-ko'cha mini-savdo markaziga o'xshab savdoga aylandi, shuning uchun qo'shnichilik qilish yaxshiroqdir. "


Yangi ijarachi Manxetten ko'chasini ko'taradi

Sharqiy 86 -ko'chaning 182 -uyidagi cho'kib ketgan maydon uzoq vaqtdan beri tashlab ketilgan va qo'shnilarini qo'rqitgan.

Hatto u asosan savdolashib sotiladigan do'konlar tomonidan ishg'ol qilinganida ham, bu unchalik mo'ljallanmagan. "U erda hech qachon yaxshi narsa bo'lmagan", dedi Jenifer Levin, yaqin atrofda, 90 -ko'chada. "Bu har doim yomon va eskirgan edi, va bu deyarli ko'zni qamashtirardi. O'tish ayniqsa yoqimli emas edi. ”

Endi, Lucida, yangi kondominium minorasi yonidagi maydon, Manxettenning uchinchi Shake Shack burger stendining uyiga aylanadi, u parkga atmosfera yaratish uchun maydonni ko'kalamzorlashtirishni va'da qiladi. 2004 yilda Nyu -York restavratori Denni Meyer tomonidan yaratilgan mashhur hot -dog, burger va muzlatilgan keks stendi Madison Square Parkdagi atmosferani yaxshilagan elementlardan biri edi.

Sharqiy 86 -ko'chaning ba'zi aholisi, bundan o'zlari uchun ham foyda keltirishini kutishadi.

"Agar siz u erda bo'lsangiz va ovqatlanishni xohlasangiz, juda oz narsa bor", dedi Xarriet Kaufman, mahalliy aholi va turar -joy ko'chmas mulki brokeri. "Men Shake Shack muvaffaqiyat qozonmasligini tasavvur qila olmayman."

Bir paytlar nemis-amerikalik anklav va Gimbel do'konining uyi bo'lgan mahalla uzoq vaqtdan buyon chiroyini yo'qotib, chakana savdo do'konlari va noaniq binolar to'plamiga aylandi. Ammo Lucida singari yangi turar -joy binolarining paydo bo'lishi ba'zi milliy chakana sotuvchilarni o'z vitrinalariga jalb qildi.

Bu chakana sotuvchilar katta bo'lsa -da, ularning jamiyat oldidagi majburiyatlari cheklanishi mumkin, deydi mahalliy advokatlar. Savdogarlar mahallaga sarmoya kiritadigan kichikroq, yanada sifatli chakana sotuvchilar va restoranlarni jalb qilish kampaniyasini boshladilar.

"Sharq 86 -ko'cha uyushmasi" deb nomlangan savdogarlar va aholi uyushmasi ko'cha bo'ylab chiroq tirgaklarini o'rnatdi va kelgusida ko'kalamzorlashtirishni rejalashtirmoqda.

"Bizda mavjud muammolardan biri shundaki, qanday qilib biz chakana savdo do'konlari va restoranlarni jalb qilib, ularni jamiyatda ishtirok etishga jalb qilamiz?" - dedi notijorat uyushmasi prezidenti Eleyn M. Uolsh.

Uolsh xonim 86 -ko'chadagi bo'sh vitrinalarni ko'rishni xohlayotganini aytdi, lekin u Shake Shack haqida turlicha fikrlarga ega. Restoran yaxshi obro'ga ega bo'lsa -da va janob Meyerda Manxettenda ko'plab zamonaviy restoranlar bo'lsa -da, Uolsh xonim Sharqiy 86 -ko'chada boshqa burger stendiga ehtiyoj borligini bilmasligini aytdi. Gamburger sotiladigan bir nechta restoran va qahvaxonalardan tashqari, Burger King va Papaya King bor.

"Biz Shake Shack-da navbat kutib turishni xohlaymizmi yoki yuqori sifatli o'tirgan kechki ovqat bilan mehmonlarni qabul qila oladigan restoranlarni xohlaymizmi?" - so'radi Uolsh xonim.

Shake Shack, Lexington va Uchinchi Avenyu o'rtasida, Park Leyn Tower deb nomlanuvchi dumaloq balkonli 440 xonadonli uyning tagida joylashgan 182-Sharqiy 86-ko'chada 15 yillik ijara shartnomasini imzoladi. Uy egasi ham, ijarachi ham kelishilgan narxni oshkor qilmaydi. Kompaniya egalari yil davomida 3,700 kvadrat metrli chakana savdo maydonida ochiladi, bu erga 2,750 kvadrat metrli cho'kib ketgan maydon orqali erishiladi.

Charlz X. Greenthal boshqaruv korporatsiyasini o'z ichiga olgan 182 Sharqiy 86 -ko'chadagi uy egalari oxirgi ikki yil ichida ichki va tashqi ko'rinishini asta -sekin yangilab, granit bilan qoplash uchun 2 million dollar sarflab, nogironlar uchun kirish rampasi va po'lat eshikni qo'shishdi. .

Shake Shack operatsion direktori Rendi Garuttining aytishicha, u qishning bir kunida sayr qilish uchun bo'sh joyni ko'rgan. Og'ir eshikli, uning rampalarini bir vaqtlar velosiped va konkida uchish do'koniga tashrif buyurgan skeytbordchilar ishlatgan. Bu, shuningdek, mato do'koni, sovg'alar do'koni va vakuum sotuvchisi joylashgan joy edi.

Boshqa restoranlardan bu maydonga qiziqish bor edi, lekin egalari Shake Shack -ni bo'shliqda imzolashdan xursand bo'lishdi.

"Biz hozirgina to'g'ri bitimni kutgandik va bunga erishdik", - deydi Greenthal vitse -prezidenti Xarold A. Bornshteyn. "Biz maydonni ishlatadigan odamni xohlardik."

Janob Garuttining aytishicha, "Shake Shack" mehmonxonani sayohatchilar sayr qiladigan joyga aylantirmoqchi. Ular Shake Shack stendiga buyurtma berishlari mumkin bo'ladi. Ichkarida ham joylar bo'ladi, dedi u. Plazma 85 -chi ko'chaga qadar cho'zilgan bo'lsa -da, u faqat 86 -chi ko'chada ochiq bo'ladi.

Park Leyn Tower maydonining narigi tomonida, 86-ko'cha va Leksington burchagidagi 22 qavatli Lucida-da Barnes & amp Noble kitob do'koni, H & amp M va Sephora kiyim do'koni, kosmetika tarmog'i bor.

85-chi ko'cha va Uchinchi Avenyu burchagidagi sharqiy blokda, yana 22 qavatli yangi bino-Brompton, Equinox fitnes markaziga ega va 4000 kvadrat futli-va podvalda keng maydoni-86-ko'cha bo'ylab 72 metrli do'kon old tomoni bilan. ijara uchun hali ham mavjud.

Park Leyn Tower turar -joylaridan birining aytishicha, u yangi Shake Shack hididan xavotirda. Ismini aytishdan bosh tortgan fuqaro balkonga ega. "Men 10 -qavatda yashayman - u erda hid bo'ladimi?"

Javob yo'q bo'lishi kerak, dedi Uilyam Uest, Charlz X. Greenthal raisi, qo'shnilarini hid yoki noqulaylikdan himoya qilish uchun Shake Shack bilan ijara shartnomasini tuzish uchun ko'p harakat qilganini aytdi.

Mintaqaning boshqa aholisi - Park Leyn Towerda yashamaydiganlar - Shake Shackni yosh oilalarga yoqadigan mahallada kutib olishlariga ishonishgan.

"Erim juda hayajonlangan", - deydi Levin xonim, ikki qizi bor. "Menimcha, bu albatta ma'qul. Bu zanjirga o'xshamaydi, bu boshqa Burger King yoki Pitseriya Uno emas. Menimcha, 86-ko'cha mini-savdo markaziga o'xshab tijoratlashtirilgan, shuning uchun qo'shnichilik qilish yaxshiroqdir. "


Yangi ijarachi Manxetten ko'chasini ko'taradi

Sharqiy 86 -ko'chaning 182 -uyidagi cho'kib ketgan maydon uzoq vaqtdan beri tashlab ketilgan va qo'shnilarini qo'rqitgan.

Hatto u asosan savdogarlik buyumlari sotiladigan do'konlar tomonidan ishg'ol qilinganida ham, bu unchalik mo'ljal emas edi. “There was never anything good there,” said Jennifer Levine, who lives nearby on 90th Street. “It was always dingy and dilapidated, and it was almost an eyesore. It wasn’t particularly nice to walk by.”

Now, the plaza, next to the Lucida, a new condominium tower, will become the home of Manhattan’s third Shake Shack burger stand, which promises to bring greenery into the plaza to create a parklike atmosphere. The popular hot dog, burger and frozen custard stand, created in 2004 by Danny Meyer, the New York restaurateur, was one element that improved the atmosphere in Madison Square Park, its first location.

Some residents of East 86th Street seem to expect it to do no less for them.

“If you’re around there and want to have a bite to eat, there’s very little,” said Harriet Kaufman, a local resident and residential real estate broker. “I can’t imagine that Shake Shack won’t succeed.”

The neighborhood, once home to a German-American enclave and a Gimbel’s department store, long ago lost its luster to become a collection of unglamorous retailers and nondescript buildings. But the arrival of new residential development, like the Lucida, has attracted some national retailers to its storefronts.

While those retailers are larger, their commitment to the community can be limited, say local advocates. Merchants have started a campaign to attract smaller, more upscale retailers and restaurants that will make an investment in the neighborhood.

An association of merchants and residents, called the East 86th Street Association, has installed lamp posts along the street and plans to add landscaping next.

“One of the issues we have is, how do we bring in some upscale retailers and restaurants and get them to participate in the community?” said Elaine M. Walsh, the president of the nonprofit association.

Ms. Walsh said she would like to see 86th Street’s vacant storefronts filled, but she has mixed feelings about the Shake Shack. While the restaurant has a good reputation, and Mr. Meyer has many upscale Manhattan restaurants, Ms. Walsh said she didn’t know if East 86th Street needed another burger stand. Besides several diners and coffee shops selling burgers, there are Burger King and Papaya King.

“Do we want long lines waiting to go into Shake Shack, or do we want restaurants that can accommodate patrons with a sit-down dinner of high quality?” Ms. Walsh asked.

Shake Shack has signed a 15-year lease at 182 East 86th Street, which is between Lexington and Third Avenues at the base of the 440-unit apartment building with circular balconies known as Park Lane Tower. Neither the landlord nor the lessee would reveal the negotiated price. The company’s owners expect to open within the year in the 3,200-square-foot retail space, which is reached via the 2,750-square-foot sunken plaza.

The landlords for 182 East 86th Street, which include the Charles H. Greenthal Management Corporation, have been slowly upgrading the interiors and exteriors over the last two years, spending $2 million to sheathe it in granite, and add a handicapped access ramp and steel gate.

Shake Shack’s chief operating officer, Randy Garutti, said he spotted the space one winter’s day while out for a stroll. Heavily gated, its ramps were once used by skateboarders who frequented a bike and roller skating shop. It was also the location of a fabric store, a gift shop and a vacuum retailer.

There was interest in the space from other restaurants, but the owners say they were happy to sign Shake Shack in the space.

“We’ve just been waiting for the right deal, and we got it,” said Harold A. Bornstein, a Greenthal vice president. “We wanted someone that could use the plaza.”

Mr. Garutti said the Shake Shack intended to make the plaza a place for patrons to have picnics. They will be able to place orders at the Shake Shack stand. There will also be seating inside, he said. Though the plaza extends through to 85th Street, it will be open only on the 86th Street side.

Across the plaza from Park Lane Tower, the 22-story Lucida on the corner of 86th Street and Lexington has the bookstore Barnes & Noble, the clothing store H & M and Sephora, the cosmetics chain.

A block east on the corner of 85th Street and Third Avenue, another new 22-story building, the Brompton, accommodates an Equinox fitness center and has 4,000 square feet — and ample basement space — with 72 feet of store frontage along 86th Street that is still available for lease.

One resident of the Park Lane Tower said she worried about smells from the new Shake Shack. The resident, who declined to give her name, has a balcony. “I live on the 10th floor — will it smell up there?”

The answer should be no, said William West, the chairman of Charles H. Greenthal, who said he went to great lengths in negotiating the lease with Shake Shack to protect neighbors from odors or nuisance.

Other residents of the area — those who do not live in Park Lane Tower — said they believed Shake Shack would be welcomed in a neighborhood that tends to appeal to young families.

“My husband is so excited,” said Ms. Levine, who has two daughters. “I think it’s certainly welcome. It’s not like a chain it’s not another Burger King or Pizzeria Uno. I think 86th Street has become so commercialized, like a mini-mall, so it’s nice to have something more neighborly.”


New Tenant Lifts a Manhattan Street

The sunken plaza at 182 East 86th Street had been abandoned for so long it had begun to spook neighbors.

Even when it was occupied, mostly by stores that sold bargain merchandise, it wasn’t much of a destination. “There was never anything good there,” said Jennifer Levine, who lives nearby on 90th Street. “It was always dingy and dilapidated, and it was almost an eyesore. It wasn’t particularly nice to walk by.”

Now, the plaza, next to the Lucida, a new condominium tower, will become the home of Manhattan’s third Shake Shack burger stand, which promises to bring greenery into the plaza to create a parklike atmosphere. The popular hot dog, burger and frozen custard stand, created in 2004 by Danny Meyer, the New York restaurateur, was one element that improved the atmosphere in Madison Square Park, its first location.

Some residents of East 86th Street seem to expect it to do no less for them.

“If you’re around there and want to have a bite to eat, there’s very little,” said Harriet Kaufman, a local resident and residential real estate broker. “I can’t imagine that Shake Shack won’t succeed.”

The neighborhood, once home to a German-American enclave and a Gimbel’s department store, long ago lost its luster to become a collection of unglamorous retailers and nondescript buildings. But the arrival of new residential development, like the Lucida, has attracted some national retailers to its storefronts.

While those retailers are larger, their commitment to the community can be limited, say local advocates. Merchants have started a campaign to attract smaller, more upscale retailers and restaurants that will make an investment in the neighborhood.

An association of merchants and residents, called the East 86th Street Association, has installed lamp posts along the street and plans to add landscaping next.

“One of the issues we have is, how do we bring in some upscale retailers and restaurants and get them to participate in the community?” said Elaine M. Walsh, the president of the nonprofit association.

Ms. Walsh said she would like to see 86th Street’s vacant storefronts filled, but she has mixed feelings about the Shake Shack. While the restaurant has a good reputation, and Mr. Meyer has many upscale Manhattan restaurants, Ms. Walsh said she didn’t know if East 86th Street needed another burger stand. Besides several diners and coffee shops selling burgers, there are Burger King and Papaya King.

“Do we want long lines waiting to go into Shake Shack, or do we want restaurants that can accommodate patrons with a sit-down dinner of high quality?” Ms. Walsh asked.

Shake Shack has signed a 15-year lease at 182 East 86th Street, which is between Lexington and Third Avenues at the base of the 440-unit apartment building with circular balconies known as Park Lane Tower. Neither the landlord nor the lessee would reveal the negotiated price. The company’s owners expect to open within the year in the 3,200-square-foot retail space, which is reached via the 2,750-square-foot sunken plaza.

The landlords for 182 East 86th Street, which include the Charles H. Greenthal Management Corporation, have been slowly upgrading the interiors and exteriors over the last two years, spending $2 million to sheathe it in granite, and add a handicapped access ramp and steel gate.

Shake Shack’s chief operating officer, Randy Garutti, said he spotted the space one winter’s day while out for a stroll. Heavily gated, its ramps were once used by skateboarders who frequented a bike and roller skating shop. It was also the location of a fabric store, a gift shop and a vacuum retailer.

There was interest in the space from other restaurants, but the owners say they were happy to sign Shake Shack in the space.

“We’ve just been waiting for the right deal, and we got it,” said Harold A. Bornstein, a Greenthal vice president. “We wanted someone that could use the plaza.”

Mr. Garutti said the Shake Shack intended to make the plaza a place for patrons to have picnics. They will be able to place orders at the Shake Shack stand. There will also be seating inside, he said. Though the plaza extends through to 85th Street, it will be open only on the 86th Street side.

Across the plaza from Park Lane Tower, the 22-story Lucida on the corner of 86th Street and Lexington has the bookstore Barnes & Noble, the clothing store H & M and Sephora, the cosmetics chain.

A block east on the corner of 85th Street and Third Avenue, another new 22-story building, the Brompton, accommodates an Equinox fitness center and has 4,000 square feet — and ample basement space — with 72 feet of store frontage along 86th Street that is still available for lease.

One resident of the Park Lane Tower said she worried about smells from the new Shake Shack. The resident, who declined to give her name, has a balcony. “I live on the 10th floor — will it smell up there?”

The answer should be no, said William West, the chairman of Charles H. Greenthal, who said he went to great lengths in negotiating the lease with Shake Shack to protect neighbors from odors or nuisance.

Other residents of the area — those who do not live in Park Lane Tower — said they believed Shake Shack would be welcomed in a neighborhood that tends to appeal to young families.

“My husband is so excited,” said Ms. Levine, who has two daughters. “I think it’s certainly welcome. It’s not like a chain it’s not another Burger King or Pizzeria Uno. I think 86th Street has become so commercialized, like a mini-mall, so it’s nice to have something more neighborly.”


New Tenant Lifts a Manhattan Street

The sunken plaza at 182 East 86th Street had been abandoned for so long it had begun to spook neighbors.

Even when it was occupied, mostly by stores that sold bargain merchandise, it wasn’t much of a destination. “There was never anything good there,” said Jennifer Levine, who lives nearby on 90th Street. “It was always dingy and dilapidated, and it was almost an eyesore. It wasn’t particularly nice to walk by.”

Now, the plaza, next to the Lucida, a new condominium tower, will become the home of Manhattan’s third Shake Shack burger stand, which promises to bring greenery into the plaza to create a parklike atmosphere. The popular hot dog, burger and frozen custard stand, created in 2004 by Danny Meyer, the New York restaurateur, was one element that improved the atmosphere in Madison Square Park, its first location.

Some residents of East 86th Street seem to expect it to do no less for them.

“If you’re around there and want to have a bite to eat, there’s very little,” said Harriet Kaufman, a local resident and residential real estate broker. “I can’t imagine that Shake Shack won’t succeed.”

The neighborhood, once home to a German-American enclave and a Gimbel’s department store, long ago lost its luster to become a collection of unglamorous retailers and nondescript buildings. But the arrival of new residential development, like the Lucida, has attracted some national retailers to its storefronts.

While those retailers are larger, their commitment to the community can be limited, say local advocates. Merchants have started a campaign to attract smaller, more upscale retailers and restaurants that will make an investment in the neighborhood.

An association of merchants and residents, called the East 86th Street Association, has installed lamp posts along the street and plans to add landscaping next.

“One of the issues we have is, how do we bring in some upscale retailers and restaurants and get them to participate in the community?” said Elaine M. Walsh, the president of the nonprofit association.

Ms. Walsh said she would like to see 86th Street’s vacant storefronts filled, but she has mixed feelings about the Shake Shack. While the restaurant has a good reputation, and Mr. Meyer has many upscale Manhattan restaurants, Ms. Walsh said she didn’t know if East 86th Street needed another burger stand. Besides several diners and coffee shops selling burgers, there are Burger King and Papaya King.

“Do we want long lines waiting to go into Shake Shack, or do we want restaurants that can accommodate patrons with a sit-down dinner of high quality?” Ms. Walsh asked.

Shake Shack has signed a 15-year lease at 182 East 86th Street, which is between Lexington and Third Avenues at the base of the 440-unit apartment building with circular balconies known as Park Lane Tower. Neither the landlord nor the lessee would reveal the negotiated price. The company’s owners expect to open within the year in the 3,200-square-foot retail space, which is reached via the 2,750-square-foot sunken plaza.

The landlords for 182 East 86th Street, which include the Charles H. Greenthal Management Corporation, have been slowly upgrading the interiors and exteriors over the last two years, spending $2 million to sheathe it in granite, and add a handicapped access ramp and steel gate.

Shake Shack’s chief operating officer, Randy Garutti, said he spotted the space one winter’s day while out for a stroll. Heavily gated, its ramps were once used by skateboarders who frequented a bike and roller skating shop. It was also the location of a fabric store, a gift shop and a vacuum retailer.

There was interest in the space from other restaurants, but the owners say they were happy to sign Shake Shack in the space.

“We’ve just been waiting for the right deal, and we got it,” said Harold A. Bornstein, a Greenthal vice president. “We wanted someone that could use the plaza.”

Mr. Garutti said the Shake Shack intended to make the plaza a place for patrons to have picnics. They will be able to place orders at the Shake Shack stand. There will also be seating inside, he said. Though the plaza extends through to 85th Street, it will be open only on the 86th Street side.

Across the plaza from Park Lane Tower, the 22-story Lucida on the corner of 86th Street and Lexington has the bookstore Barnes & Noble, the clothing store H & M and Sephora, the cosmetics chain.

A block east on the corner of 85th Street and Third Avenue, another new 22-story building, the Brompton, accommodates an Equinox fitness center and has 4,000 square feet — and ample basement space — with 72 feet of store frontage along 86th Street that is still available for lease.

One resident of the Park Lane Tower said she worried about smells from the new Shake Shack. The resident, who declined to give her name, has a balcony. “I live on the 10th floor — will it smell up there?”

The answer should be no, said William West, the chairman of Charles H. Greenthal, who said he went to great lengths in negotiating the lease with Shake Shack to protect neighbors from odors or nuisance.

Other residents of the area — those who do not live in Park Lane Tower — said they believed Shake Shack would be welcomed in a neighborhood that tends to appeal to young families.

“My husband is so excited,” said Ms. Levine, who has two daughters. “I think it’s certainly welcome. It’s not like a chain it’s not another Burger King or Pizzeria Uno. I think 86th Street has become so commercialized, like a mini-mall, so it’s nice to have something more neighborly.”


New Tenant Lifts a Manhattan Street

The sunken plaza at 182 East 86th Street had been abandoned for so long it had begun to spook neighbors.

Even when it was occupied, mostly by stores that sold bargain merchandise, it wasn’t much of a destination. “There was never anything good there,” said Jennifer Levine, who lives nearby on 90th Street. “It was always dingy and dilapidated, and it was almost an eyesore. It wasn’t particularly nice to walk by.”

Now, the plaza, next to the Lucida, a new condominium tower, will become the home of Manhattan’s third Shake Shack burger stand, which promises to bring greenery into the plaza to create a parklike atmosphere. The popular hot dog, burger and frozen custard stand, created in 2004 by Danny Meyer, the New York restaurateur, was one element that improved the atmosphere in Madison Square Park, its first location.

Some residents of East 86th Street seem to expect it to do no less for them.

“If you’re around there and want to have a bite to eat, there’s very little,” said Harriet Kaufman, a local resident and residential real estate broker. “I can’t imagine that Shake Shack won’t succeed.”

The neighborhood, once home to a German-American enclave and a Gimbel’s department store, long ago lost its luster to become a collection of unglamorous retailers and nondescript buildings. But the arrival of new residential development, like the Lucida, has attracted some national retailers to its storefronts.

While those retailers are larger, their commitment to the community can be limited, say local advocates. Merchants have started a campaign to attract smaller, more upscale retailers and restaurants that will make an investment in the neighborhood.

An association of merchants and residents, called the East 86th Street Association, has installed lamp posts along the street and plans to add landscaping next.

“One of the issues we have is, how do we bring in some upscale retailers and restaurants and get them to participate in the community?” said Elaine M. Walsh, the president of the nonprofit association.

Ms. Walsh said she would like to see 86th Street’s vacant storefronts filled, but she has mixed feelings about the Shake Shack. While the restaurant has a good reputation, and Mr. Meyer has many upscale Manhattan restaurants, Ms. Walsh said she didn’t know if East 86th Street needed another burger stand. Besides several diners and coffee shops selling burgers, there are Burger King and Papaya King.

“Do we want long lines waiting to go into Shake Shack, or do we want restaurants that can accommodate patrons with a sit-down dinner of high quality?” Ms. Walsh asked.

Shake Shack has signed a 15-year lease at 182 East 86th Street, which is between Lexington and Third Avenues at the base of the 440-unit apartment building with circular balconies known as Park Lane Tower. Neither the landlord nor the lessee would reveal the negotiated price. The company’s owners expect to open within the year in the 3,200-square-foot retail space, which is reached via the 2,750-square-foot sunken plaza.

The landlords for 182 East 86th Street, which include the Charles H. Greenthal Management Corporation, have been slowly upgrading the interiors and exteriors over the last two years, spending $2 million to sheathe it in granite, and add a handicapped access ramp and steel gate.

Shake Shack’s chief operating officer, Randy Garutti, said he spotted the space one winter’s day while out for a stroll. Heavily gated, its ramps were once used by skateboarders who frequented a bike and roller skating shop. It was also the location of a fabric store, a gift shop and a vacuum retailer.

There was interest in the space from other restaurants, but the owners say they were happy to sign Shake Shack in the space.

“We’ve just been waiting for the right deal, and we got it,” said Harold A. Bornstein, a Greenthal vice president. “We wanted someone that could use the plaza.”

Mr. Garutti said the Shake Shack intended to make the plaza a place for patrons to have picnics. They will be able to place orders at the Shake Shack stand. There will also be seating inside, he said. Though the plaza extends through to 85th Street, it will be open only on the 86th Street side.

Across the plaza from Park Lane Tower, the 22-story Lucida on the corner of 86th Street and Lexington has the bookstore Barnes & Noble, the clothing store H & M and Sephora, the cosmetics chain.

A block east on the corner of 85th Street and Third Avenue, another new 22-story building, the Brompton, accommodates an Equinox fitness center and has 4,000 square feet — and ample basement space — with 72 feet of store frontage along 86th Street that is still available for lease.

One resident of the Park Lane Tower said she worried about smells from the new Shake Shack. The resident, who declined to give her name, has a balcony. “I live on the 10th floor — will it smell up there?”

The answer should be no, said William West, the chairman of Charles H. Greenthal, who said he went to great lengths in negotiating the lease with Shake Shack to protect neighbors from odors or nuisance.

Other residents of the area — those who do not live in Park Lane Tower — said they believed Shake Shack would be welcomed in a neighborhood that tends to appeal to young families.

“My husband is so excited,” said Ms. Levine, who has two daughters. “I think it’s certainly welcome. It’s not like a chain it’s not another Burger King or Pizzeria Uno. I think 86th Street has become so commercialized, like a mini-mall, so it’s nice to have something more neighborly.”


New Tenant Lifts a Manhattan Street

The sunken plaza at 182 East 86th Street had been abandoned for so long it had begun to spook neighbors.

Even when it was occupied, mostly by stores that sold bargain merchandise, it wasn’t much of a destination. “There was never anything good there,” said Jennifer Levine, who lives nearby on 90th Street. “It was always dingy and dilapidated, and it was almost an eyesore. It wasn’t particularly nice to walk by.”

Now, the plaza, next to the Lucida, a new condominium tower, will become the home of Manhattan’s third Shake Shack burger stand, which promises to bring greenery into the plaza to create a parklike atmosphere. The popular hot dog, burger and frozen custard stand, created in 2004 by Danny Meyer, the New York restaurateur, was one element that improved the atmosphere in Madison Square Park, its first location.

Some residents of East 86th Street seem to expect it to do no less for them.

“If you’re around there and want to have a bite to eat, there’s very little,” said Harriet Kaufman, a local resident and residential real estate broker. “I can’t imagine that Shake Shack won’t succeed.”

The neighborhood, once home to a German-American enclave and a Gimbel’s department store, long ago lost its luster to become a collection of unglamorous retailers and nondescript buildings. But the arrival of new residential development, like the Lucida, has attracted some national retailers to its storefronts.

While those retailers are larger, their commitment to the community can be limited, say local advocates. Merchants have started a campaign to attract smaller, more upscale retailers and restaurants that will make an investment in the neighborhood.

An association of merchants and residents, called the East 86th Street Association, has installed lamp posts along the street and plans to add landscaping next.

“One of the issues we have is, how do we bring in some upscale retailers and restaurants and get them to participate in the community?” said Elaine M. Walsh, the president of the nonprofit association.

Ms. Walsh said she would like to see 86th Street’s vacant storefronts filled, but she has mixed feelings about the Shake Shack. While the restaurant has a good reputation, and Mr. Meyer has many upscale Manhattan restaurants, Ms. Walsh said she didn’t know if East 86th Street needed another burger stand. Besides several diners and coffee shops selling burgers, there are Burger King and Papaya King.

“Do we want long lines waiting to go into Shake Shack, or do we want restaurants that can accommodate patrons with a sit-down dinner of high quality?” Ms. Walsh asked.

Shake Shack has signed a 15-year lease at 182 East 86th Street, which is between Lexington and Third Avenues at the base of the 440-unit apartment building with circular balconies known as Park Lane Tower. Neither the landlord nor the lessee would reveal the negotiated price. The company’s owners expect to open within the year in the 3,200-square-foot retail space, which is reached via the 2,750-square-foot sunken plaza.

The landlords for 182 East 86th Street, which include the Charles H. Greenthal Management Corporation, have been slowly upgrading the interiors and exteriors over the last two years, spending $2 million to sheathe it in granite, and add a handicapped access ramp and steel gate.

Shake Shack’s chief operating officer, Randy Garutti, said he spotted the space one winter’s day while out for a stroll. Heavily gated, its ramps were once used by skateboarders who frequented a bike and roller skating shop. It was also the location of a fabric store, a gift shop and a vacuum retailer.

There was interest in the space from other restaurants, but the owners say they were happy to sign Shake Shack in the space.

“We’ve just been waiting for the right deal, and we got it,” said Harold A. Bornstein, a Greenthal vice president. “We wanted someone that could use the plaza.”

Mr. Garutti said the Shake Shack intended to make the plaza a place for patrons to have picnics. They will be able to place orders at the Shake Shack stand. There will also be seating inside, he said. Though the plaza extends through to 85th Street, it will be open only on the 86th Street side.

Across the plaza from Park Lane Tower, the 22-story Lucida on the corner of 86th Street and Lexington has the bookstore Barnes & Noble, the clothing store H & M and Sephora, the cosmetics chain.

A block east on the corner of 85th Street and Third Avenue, another new 22-story building, the Brompton, accommodates an Equinox fitness center and has 4,000 square feet — and ample basement space — with 72 feet of store frontage along 86th Street that is still available for lease.

One resident of the Park Lane Tower said she worried about smells from the new Shake Shack. The resident, who declined to give her name, has a balcony. “I live on the 10th floor — will it smell up there?”

The answer should be no, said William West, the chairman of Charles H. Greenthal, who said he went to great lengths in negotiating the lease with Shake Shack to protect neighbors from odors or nuisance.

Other residents of the area — those who do not live in Park Lane Tower — said they believed Shake Shack would be welcomed in a neighborhood that tends to appeal to young families.

“My husband is so excited,” said Ms. Levine, who has two daughters. “I think it’s certainly welcome. It’s not like a chain it’s not another Burger King or Pizzeria Uno. I think 86th Street has become so commercialized, like a mini-mall, so it’s nice to have something more neighborly.”