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Caribou qahvaxonasi butun mamlakat bo'ylab 80 dan ortiq do'konni yopmoqchi

Caribou qahvaxonasi butun mamlakat bo'ylab 80 dan ortiq do'konni yopmoqchi


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Caribou Coffee butun mamlakat bo'ylab yopilishini e'lon qildi.

Ko'tarilish bor uchinchi to'lqin qahvaxonalari muqarrar ravishda qahva zanjirlariga zarar keltiradimi? Ko'rinishidan, hech bo'lmaganda bitta zanjir o'z o'yinini o'zgartirishga majbur bo'lgan.

Minneapolisda joylashgan Caribou Coffee qahva tarmog'i bugun butun mamlakat bo'ylab 88 ta do'kon yopilishini e'lon qildi. The Huffington Post xabariga ko'ra. Bu do'konlarning oltmish oltitasi Chikago bozorida, lekin yopilish Ogayo, Pensilvaniya, Merilend va Vashington shtatlarigacha davom etadi, lekin kompaniya kamida o'nlab yopiq do'konlarni Peet's Coffee & Tea-ga aylantirmoqchi. do'konlar. Bu haqda kompaniya yozma ravishda xabar berdi bayonot"So'nggi bir necha oy mobaynida biz Caribouda o'z biznes strategiyamizni qayta ko'rib chiqdik, shu jumladan bizni uzoq muddatli o'sish uchun eng yaxshi qarorlar qabul qilish uchun bozor ko'rsatkichlarini yaqindan baholash."

Chicago Tribune gazetasining xabar berishicha, yopilishlardan so'ng - yakshanba kuni kuchga kiradi - taxminan 1000 kishi ishsiz qoladi. "Tribune" do'koni haqida shunday deydi: "Caribou Minnesota, Shimoliy Dakota, Janubiy Dakota, G'arbiy Viskonsin, Ayova, Kanzas, Shimoliy Karolina, Denver va 10 ta xalqaro bozorda 486 ta manzilga ega bo'ladi". HuffPoning aytishicha, kompaniya ushbu yangi strategiyada Minneapolisning ichki bozoriga yaqinlashmoqchi. Shunday qilib, siz vaqt o'tkazmayotganingizda Spyhouse Minneapolisda, Karibuga borganingiz ma'qul, va bu lattalar kelishini davom ettiring.


Mijozlarga xizmat ko'rsatish bo'yicha eng yaxshi restoranlar reytingi

Ba'zida biz avtomatlashtirish haqida gapiramiz, xuddi sehrli Matrix tabletkasi. Haddan tashqari qattiq mehnat bozori va ish haqining oshishi boksni tezkorlik bilan hal qiladi. Qo'shimcha mehnat xarajatlaridan omon qola olasizmi, lekin mijozlar tajribasini saqlay olasizmi? Hamma keyingi Chick-fil-A bo'lishni xohlaydi. Shunga qaramay, bunday madaniyatning shakllanishi o'nlab yillar davom etdi va endi u o'zini o'zi boqmoqda. Eng keng tarqalgan stsenariy bu Catch-22 turidir. Siz mijozlarga ajoyib xizmat ko'rsatishni xohlaysiz, lekin siz xodimlarni ushlab tura olmaysiz. Sifatli yordamni yollash-bu, ayniqsa, yirik brendlar taklif etadigan rag'batlantiruvchi omillardan biri. Uch raqamli tovar aylanmasini to'xtatishga urinish boshqa. Shunday qilib, ta'til restoranning vazifalarini buzadigan narsaga aylanadi, hatto asoschi eng yaxshi niyatda bo'lsa ham.

Bu restoran zanjirlari mijozlar tajribasini buzmaydigan tarzda odam elementini almashtirishga urinayotganini ko'rishingizning bir sababi. Mehmonlarga qaraydigan xodimlari bo'lgan kiosklar, masalan, McDonald's va uning kelajak tajribasi. Arby's kabi avtomatlashtirilgan pechlar ba'zi joylarda ishlatiladi, shuning uchun xodimlar ertalab soat 7 da mobil buyurtmalar va xodimlarni telefondan o'chiradigan AI tizimlari bilan kelishlari shart emas.

Bu misolni Dunkindan oling. Bosh operatsion direktor Skott Merfi "The Wall Street Journal" ga bergan intervyusida, "Biz odamlarni o'rgatish uchun ko'p vaqt sarflaymiz va bir oy o'tgach ular eshikdan chiqib ketishadi." Bunga javoban, Dunkin xodimlarni ishdan bo'shatishga majbur qilgan vazifalarni aniqlash uchun fokus -guruh yig'di. Ko'pchilik oddiy edi va hatto eng sodiq xaridor ham buni sezmasdi. Zaxiralarning yaroqlilik muddatini belgilash va qahva maydonchalari uchun sifat ko'rsatkichlarini raqamlashtirish kabi narsalar. Dunkin yechim sifatida avtomatlashtirishga murojaat qildi.

Raqamli menyu paneli. Kanadadagi McDonald's xaridorlarning xohish -istaklariga mos keladigan issiq kunlarda sut kokteyli kabi mahsulotlarni ajratib ko'rsatish orqali sotishni 3–3,5 foizga oshirdi. Shunga qaramay, bu mijozlarga xizmat ko'rsatishni yaxshilashga qaratilgan, odamlar bilan mehmonlarning o'zaro ta'sirini almashtirmaydi.

Xodimlarni elektron pochta yoki qo'ng'iroqlar o'rniga avtomatik matnlar bilan rejalashtirish. Ilova xabarnomalari. Menejerning kundalik ish oqimidan soatni ajratish o'rniga, onlayn kontent va interaktiv dasturlar bilan mashg'ulotlar. Yangi xodimlarga restoran va bortda "do'st tizim" yondashuvisiz sayohat qilishga yordam beradigan virtual haqiqat dasturi.

Cheksiz imkoniyatlar mavjud. Sizning restoraningiz to'rt devorli trafikni chet eldan buyurtmalar bilan bir qatorda chetlab o'tmasligiga ishonch hosil qilish uchun muvozanatli harakat mavjud.

Newsweek jurnali 2019 yil uchun Amerikaning eng yaxshi mijozlarga xizmat ko'rsatish brendlari reytingini e'lon qildi. Statistik ma'lumotlarga ko'ra, tahlilchilar 2020 yilga kelib, mamlakatning milliardlab dollarlik chakana biznesining beshdan bir qismi (shu jumladan, restoranlarni ham) tarmoqqa ko'chib ketishini taxmin qilmoqdalar. zarur ishchilar soni.

Ro'yxat shunday tuzilganki, Newsweek aytganidek, u "biznes muvaffaqiyatining shaxsiy omilini tan olishi mumkin: ko'plab kompaniyalar iste'molchilar bilan munosabatlarni qanday rivojlantirishini".

Bu muhim nuqta. Agar sizning restoraningiz xaridorlari o'z ovqatlarini naqd pul olmaydigan kubikda yig'ib olishsa, shunday bo'ladi. Hamma narsaga hamma odam bo'lishga yoki noto'g'ri odamlar uchun to'g'ri bo'lishga intilish, sizning brendingizni to'g'rilashga olib kelishi mumkin. Newsweek ma'lumotlar bo'yicha Statista global tadqiqot firmasi bilan hamkorlik qildi.

Ular oxirgi uch yil ichida sotib olgan, xizmatdan foydalangan yoki mahsulot yoki xizmat haqida ma'lumot to'plagan 20000 dan ortiq AQSh mijozlarini so'rov qilishdi. Har bir mijoz bir nechta brendlarga o'z bahosini berdi, jami 132 954 ta baho. So'rov 141 toifani qamrab oldi (biz faqat restoranlarga e'tibor qaratamiz).

Yakuniy baholash Net Promoter Score (yakuniy balning 50 foizi) va beshta baholash mezonlari (shuningdek, 50 foiz) asosida o'tkazildi.

  • Aloqa sifati: aloqa (elektron pochta, telefon yoki yuzma -yuz) do'stona yoki muloyim bo'lganligini o'lchaydi.
  • Texnik mahorat: olingan ma'lumotlarning sifatini va savollarga to'g'ri va etarli darajada batafsil javob berilganligini o'lchaydi.
  • Xizmatlar diapazoni: shaxsiy talablar va talablar bajarilganligini o'lchaydi.
  • Mijozlarga e'tibor: shaxsiy tashvish/talabga moslashtirilgan/aniq echim bilan murojaat qilinganligini o'lchaydi.
  • Maxsus imkoniyatlar: do'konda yoki ishonch telefonida mijozlarga xizmat ko'rsatishning mavjudligini o'lchaydi.

Krispi Kremening bayram kampaniyalari barcha kanallarda mashhur.

Bagel va sendvich zanjirlari

Bryugger mijozlar so'rovlarida ko'pincha yaxshi o'rinni egallaydi. Oktyabr oyida Bryugger's "Foursquare" ning sodiqlik indeksida Burger Kingdan oldinda, umumiy hisobda 16 -o'rinni egalladi. Ushbu tadqiqot piyodalar harakati tahlillari orqali iste'molchilarning xatti -harakatlarini o'lchadi. O'tgan yilning dekabr oyida 36 yoshli zanjir butun mamlakat bo'ylab, birinchi navbatda, Sharqiy bozorlarda moliyaviy ko'rsatkichlar va kelajakdagi o'sish uchun joylashuvni yaxshilash asosida 30 ta blokni yopdi, dedi kompaniya. Avvalgi avgustda Bruegger's Bagels kompaniyasining bosh kompaniyasi brendni Caribou Coffee -ga sotdi. Bruegger's Coffee & amp Bagel Brands oilasining bir qismi bo'lib, 220 dan ortiq joylarga ega. 2016 yil oxirida u 269 ta joyga ega edi, bu ikki yil avvalgi 284 taga kamaygan.

Donut zanjirlari

Birinchi ikkitasida ajablanarli joyi yo'q. 2016 yilda Panera Bread egasi JAB Holdings tomonidan 1,35 milliard dollarga sotib olingan Krispy Kreme diniy sevimli bo'lib qolmoqda. Dunkin, "Donutlar" ni o'z nomidan olib tashlaganiga qaramay, ichimliklar va taomlarni 60/40 ga yaqin ajratadi, garchi u ko'proq ichimliklar yo'nalishi bo'yicha harakat qilsa. Bu yiliga 3 milliard donutni tashkil qiladi. Duck Donuts - bu juda qiziqarli brend. Birinchi marta 2006 yilda Shimoliy Karolinaning tashqi banklarida ochilgan kompaniya 2011 yilda o'z franchayzing dasturini ishga tushirdi va 2018 yil may oyiga kelib 65 taga etdi. Shuningdek, yaqinda Chilida xalqaro shartnomani imzoladi, bu erda Dunkin beshta do'kondan 80 taga sakrab chiqdi. 15 yil. 23 shtatda "Duck Donuts" ochiq yoki rivojlanmoqda.

Fast-food restoranlar tarmog'i

Chick-fil-A haqida bu mavzuda endi nima deyish mumkin? Hech narsa, zanjirni to'lay olmaysiz. Bu yilgi Amerika mijozlarining qoniqish indeksi Chick-fil-A ni 87 ball bilan cheklangan xizmatlar toifasiga kiritdi. Keyingi yopiq raqobatchi-Panera 81-da ancha orqada edi. Bundan tashqari, 87-chi Chick-fil-A reytingi xuddi shu reytingda edi. 2017-yilda. Bu, gapiradigan bo'lsak, operativ ongni bo'g'ib qo'yadigan yildan-yilga ko'payib borayotgan narsa. Chris-fil-A mukammalligi qanchalik kulgili ekanini bilish uchun QSR 2018 Drive-Thru Study-ning ushbu "xizmat atributlari" toifasini ko'rib chiqing.

Firehouse mijozlarga xizmat ko'rsatish ballari jadvaldan tashqarida.

Qahvaxona zanjirlari

Nonushta zanjirlari, tarixan, sodiqlikni saqlaydi, chunki ular iste'molchining kundalik ishining bir qismi. Bu mijozlarga xizmat ko'rsatishning bugungi kunning muhim qismidir. Ammo bu avtomatlashtirish yordam bera olmaydi degani emas. Masalan, Starbucks -ga qarang. Baristalar ko'pincha juda ma'lumotli va yoqimli bo'lsa -da, mukofotlar platformasi pul qaerda. Va bu erda Starbucks o'z sohasida bo'lganlarni raqamlar nuqtai nazaridan yo'q qilishi mumkin. O'tgan chorakda brend o'z bazasiga bir million a'zolarni qo'shdi va ularning umumiy soni 16,3 millionga etdi. Bu oxirgi to'rt yil ichida eng katta sakrash bo'ldi. Starbucks -da 30 millionga yaqin AQSh mijozlari bor, ular Rewards dasturi va uning raqamli ro'yxatga olingan bazasi o'rtasida raqamli aloqada.

Tez ishlaydigan restoran zanjirlari

Firehouse raqobatbardosh segmentda katta g'alabaga erishadi. Haqiqatan ham, shu qadar siqildiki, u butun mamlakat bo'ylab tez o'sayotgan zanjirlarning ko'pini to'xtatdi. Ba'zi boshlanuvchilar hatto butunlay yopishga majbur bo'lishdi. Krem yuqori sifatli xizmat ko'rsatishning ikkinchi to'lqinida hosilga ko'tarilmoqda. Yuqoridagi toifadagi uchta yakkaxon va izdoshlarni ko'rish mantiqan. Firehouse bosh direktori Don Foks may oyida QSRga bergan intervyusida: "Biz, albatta, ajoyib yilni boshdan kechirmoqdamiz," ayniqsa, sanoat eng yaxshi bo'lmagan paytda ". Firehouse o'tgan yili Chall-fil-A asari bilan mashhur bo'lgan Dallasda joylashgan Richards Group tomonidan yaratilgan yangi milliy reklama kampaniyasini boshladi. Kampaniya asosan raqamli va videoga qaratilgan edi - Firehouse uchun yangi yo'nalish. Shuningdek, u etkazib berishni boshladi, yangi qadoqlash va operatsiyalarni bajaradigan tizimlarni yangiladi va uzoq o'yinlarga sodiq qoldi. "Men dunyoda hamma vaqt va pulga ega bo'lishim mumkin, lekin agar menda odamlar bo'lmasa, biznes ishlamaydi", dedi Foks.

Pizza zanjirlari

Noyabr oyida 1400 dona Papa Merphy's kompaniyasi barcha strategik alternativalarni rasmiy ko'rib chiqayotganini aytdi. Bu biznesning potentsial sotilishini o'z ichiga olgan, lekin ular bilan cheklanmagan. O'shandan beri hech qanday yangi xabar paydo bo'lmadi. Brendning butun dunyo bo'ylab bir xil do'konlar savdosi 2,3 foizga kamaydi, chunki u o'z strategiyasini o'zgartirishni boshladi. Manfiy bo'lishiga qaramay, foiz o'zgarishi 12 chorakda Papa Merfi uchun eng yaxshisi edi. Zanjir dushanba kuni tushdan keyin 4 -chorakning dastlabki natijalarini e'lon qildi, bu tezlikni saqlab qoldi. Xuddi shu do'konlar savdosi 1,3 foizga kamaydi va oktyabr oyida Papa Merfi ijobiy kompozitsiyalarni ko'rdi-bu 37 oylik o'sishning birinchi davri. "Momentum 2019 yilda ham davom etdi va biz strategik va iqtisodiy tejash tashabbuslarimiz 2019 yilda ham davom etishini kutmoqdamiz", - dedi bosh ijrochi direktor Ueldon Spangler. Papa Merfi ham 2020 yilga kelib kompaniyalar boshqaradigan 50 dan oshmaydigan restoranlarga ega bo'lgan 95 % franchayzing tizimiga qaytishga harakat qilmoqda. O'zgarishlarga olib keladigan o'zgarishlar qatorida "asosiy marketing xabarlarini qabul qilish" ham bor. past, keng va izchil qiymatli xabar Olo bilan mart oyida ishga tushirilgan yangi onlayn -platforma sentyabr oyida taqdim etilgan yangi mobil ilova va etkazib berishni ko'paytirdi (etkazib berish buyurtmalari o'tgan chorakda 67 foizga oshdi va noyabr oyiga kelib 400 dan ortiq do'konlarda hamkorlik orqali mavjud edi) uchinchi tomon provayderlari bilan.

Hungry Howie's - bu raqamli olamni qamrab olish haqida hamma narsani biladigan brend, siz bu xususiyatdan o'qishingiz mumkin. Markoga kelsak, zanjir 2019 yilda har uch -to'rt kunda yangi do'kon ochishni va 2020 yil oxiriga kelib 1500 taga sotishni rejalashtirmoqda.

Bu erda qolgan toifalar:

Muzqaymoq va muzlatilgan qatiq do'konlari

Bufetli restoranlar

Kundalik ovqatlanish zanjirlari

Bu erda tezkor eslatma: Mijozlarga xizmat ko'rsatish - bu Cracker Barrel -ning aniq maydoni, u qayta yoqish uchun ishlamoqda. Har doim asosiy, zanjirning ba'zi operatsion protseduralari so'nggi choraklarda brend maqsadidan chetda qolgan. Yo'l harakati bir muncha vaqt qizil rangda edi. Ammo ko'plab tuzatishlar, shu jumladan kundalik qiymatni barcha holatlarda amalga oshirish ustida ish olib borilmoqda. Cracker Barrel harakatlari haqida ko'proq o'qing.


Chik ichimlik endi nima: Gummy sharlari bilan choy

Yaqinda shanba kuni kechqurun Vestvuddagi shovqinli choy barda, kestirib, yosh narsalar gavjum, keng rangdagi somonlar orasidan shirin qo'shimchalarni ichishdi.

Boba choyi sifatida tanilgan bu ichimliklar kollej shaharlarida va mamlakatning zamonaviy joylarida paydo bo'ladigan choy barining yangi navida namoyish etiladi. Metall kokteyl silkitgichlarida martini kabi aralashtirilgan, 3 dan 4 dollargacha bo'lgan ichimliklar, tapyokadan yasalgan sharlari bilan Kaliforniyadagi Xitoy-Amerika anklavlaridan asosiy oqimga kirib bormoqda.

Kichik, ammo qat'iyatli yosh tadbirkorlar, o'n yil oldin Tayvanni bo'ron bilan olib kelgan rang -barang ichimliklar Qo'shma Shtatlardagi choy barlariga bo'lgan qiziqishni kuchaytiradi, deb o'ylashadi.

Sigara va sharob singari, choy ham sotiladigan turmush tarziga aylandi. G'arbiy Gollivudning ko'ngilochar sanoatining uzoq vaqtdan beri mashhur joyi bo'lgan Gyugoning restorani yaqinda favvoralar va bambuk va 100 dan ortiq turdagi choy bilan jihozlangan alohida choyxonani qo'shdi. Manxetten shahridagi ritzy W Hotel o'z restoranida "choy sommelier" ga ega.

Vestvudda to'rtta choy barlari asosan UCLA talabalari va ularning tungi vaqtlari uchun xizmat qiladi va yana ikkitasi yo'lda. Universitetning o'zi kampus qahvaxonalarida boba ichimliklarini taklif qila boshladi.

"Bu bozor Amerika Qo'shma Shtatlarida shunchalik tegmaganki, menimcha, har kim nima qilayotganini bilsa, o'z nomini qo'yishi mumkin", - deydi Tayvanning Ten Ren Te Co kompaniyasi asoschisining nabirasi, 30 yoshli Devid Vang.

Ten Ren va xususiy sarmoyadorlardan 3 million dollar evaziga Vang yaqinda Vestminster va Irvaynda Cha for Tea deb nomlangan ikkita choy barini ochdi va Nyu -York va San -Diyegoda yana ikkitasini ishga tushirmoqchi.

Boba bozorining raqamlari hozircha mavjud emas. Buni so'nggi yillarda choy choyi modasiga va yashil choyning ta'mi oshib borishiga qo'shib qo'ying, bularning barchasi o'tgan yili AQShning ulgurji choy bozorining 8 foizga o'sishiga yordam berdi va 1999 yildagi 4,4 milliard dollarlik sotishdan 4,7 milliard dollardan oshdi. , Sietldagi Sage Group International ma'lumotlariga ko'ra.

Ayrim soha tahlilchilari, jumladan, Sage Group kompaniyasidan Brayan Keating, boba choylari chay va yashil choyning sanoat uchun qilganini qilishiga amin emas, garchi bu ko'proq choy barlari ochilishiga sabab bo'lsa ham.

"Menimcha, bu juda yaxshi joy bo'ladi", dedi u, "lekin menimcha, bu Starbucks va Xalqaro Pancakes uyiga o'tishga yordam bermaydi."

Shunga qaramay, Keating global choy uslublarini amerikaliklashtirish tendentsiyasini ko'radi va bu AQShning bu yil rekord darajada choy iste'mol qilishiga olib kelishi kerak.

Qahva etkazib beruvchilar raqobat haqida qayg'urmaydilar. "Choyning ta'mi qahvadan farqli o'laroq, bizning ongimizda bir -birini to'ldiruvchi ichimlikdir", - deydi National Coffee Assn vakili Gari Goldshteyn. Nyu -Yorkda.

Darhaqiqat, Starbucks Corp ikki yil oldin Portlendda (Ore shtati) Tazo Tea Co ni sotib oldi va o'z do'konlariga Tazo choylarini qo'shdi. Va zamonaviy qahvaxonalarda bir funt 80 dollargacha kamdan -kam ekzotik choylar taklif etiladi.

National Coffee Assn ma'lumotlariga ko'ra, AQSh kattalarining qariyb 30 foizi har kuni choy ichsa, 54 foizi har kuni qahva ichadi. AQSh Qishloq xo'jaligi vazirligi ma'lumotlariga ko'ra, qahva ichish kamaygani uchun AQShda choy iste'moli oshib bormoqda.

Oxirgi besh yilda yillik qahva iste'moli qariyb 20 foizga kamaydi, 1995 yildagi 21,5 litrdan o'tgan yili 17,3 litrgacha. Shu bilan birga, choy iste'moli qariyb 3% ga o'sdi - 6,9 gallondan 7,1 gallongacha.

Vang, UC Irvine orolidagi amerikalik kollej talabalari, kampus yaqinidagi jonli choy-barda, osiyolik bo'lmagan do'stlarini boba ichimliklari bilan tanishtiradi, deb umid qiladi.

Ten Ren choyi, albatta, Xitoy -Amerika jamoalarida yaxshi tanilgan, uning butun mamlakat bo'ylab 17 chakana do'koni bor, shu jumladan Kaliforniyada. Irvine, San Gabriel va Hacienda Heightsdagi choy stantsiyalaridagi barlar asosan xitoylik amerikalik mijozlarga xizmat ko'rsatgan.

"Barcha xitoyliklar bizning kimligimizni bilishadi. Asosiy oqimga o'tish vaqti keldi ", dedi Tayvanda tug'ilgan Vang, Kolumbiya MBA. Vang uch yil oldin Nyu -Yorkdagi MTV telekanalida ishlayotganda Ten Renning oqsoqollariga "Cha uchun choy" loyihasini taqdim etdi. Endi Xitoyda, Tayvanda va Avstraliyada Cha Choy uchun joylar mavjud.

U ko'proq saytlar qurar ekan, Vang ko'plab raqobatni topadi.

UCLA bitiruvchisi, 29 yoshli Dali Yu, ikki yil oldin L.A. Westside shahridagi restoran va chakana savdo markazida Relaxtation choy barini ochgan va o'sha paytdan beri o'sha binoda raqobatchisini jalb qilgan. Yu yaqin bir necha oy ichida Vestvud qishlog'ida, kampusga yaqin, uchinchi barini esa Janubiy Pasadenada ochishni rejalashtirmoqda.

29 yoshli restorator Jon Mekpongsatorn Pan-Osiyo restoranlari uchun yangi mahsulotlar qidirayotgan edi, u Los-Anjelesning Osiyo mahallalarida boba ichimliklar qanchalik mashhurligini ko'rdi. U Vestvudda 60 o'rinli Boba World choyxonasini ochdi, bu yerdan Yu keyingi choyxonasini ochmoqchi.

Endi Mekpongsatorn o'zining Brentwood va Alhambra restoranlarida boba ichimliklar bilan xizmat qiladi. "Ichimliklarning daromadlari oziq -ovqatga qaraganda yuqori va xarajatlari ancha past", dedi u.

Bobo ixlosmandlari, ko'pincha marvarid yoki pufakchalar deb ataladi, ular keyingi katta chayqalish uchun formulaga ega deb hisoblaydilar. Yopishqoq tapioka yoki yam sharlari har qanday miqdordagi choy va meva tarkibidagi ichimliklarga qo'shiladi, lekin eng mashhur ichimlik sutli shirin qora yoki yashil choydan iborat bo'lib, muz bilan chayqatiladi va yaltiroq bobodan yig'ib olinadi. Ichimliklar kengroq somonlar orqali ichiladi.

Boba tadbirkorlari o'z orzularining chegarasini ko'rmaydilar.

"Men Starbucksdan kattaroq bo'lishni xohlayman", dedi Vang. Va uning dumida Mekpongsatorn bo'ladi: "Men uni Amerika bo'ylab savdo markazlariga qo'yishni xohlayman. Ammo agar men bo'lmasam, u boshqa birov bo'ladi. "


Menimcha, Xameleon qora tanliroq. Bu ozgina suvli, lekin u yoqimli dumaloq, tuproqli ta'mga ega, men bunga umuman qarshi emasman va shirinlikni taklif qilmayman, ayniqsa, agar siz vanilinli aromani javonlarda tez -tez uchrasangiz. Menda yuqorida aytib o'tganimdek ozgina nordon achchiqlik bor. Xameleonning ta'kidlashicha, unda shokolad va tofir ta'mli yozuvlar bor, og'izning orqa tomoniga shokoladli qovurishning engil ko'rsatmalari bor. Pivoning jasoratini Califia bilan solishtirish mumkin va u xuddi ichish mumkin. Ammo ta'mi ba'zi odamlarni boshidan kechirishi mumkin, lekin qancha ko'p ichsangiz, ta'mi shunchalik yaxshi bo'ladi. U 32 va 10 untsiya o'lchamlarda sotiladi.

Bu qahva juda yumshoq va juda shirin. U juda ichiladi, chunki u juda qovurilgan. Bu deyarli yalang'och yeyishga o'xshab tomog'ingizning orqa qismiga tegadigan g'alati sovuqlikka ega. Sutsiz ta'mi ancha yaxshi bo'ladi, chunki uni juda suvli qiladi. Uning ta'mi qahvaga o'xshaydi: maxsus ta'mli yozuvlar yo'q, lekin haqoratli emas. O'ylaymanki, men shaxsan shakarsiz versiyani yaxshi ko'rishni xohlardim, ehtimol sun'iy tatlandırıcı ta'mi bo'lmaganida, u yanada qiziqarli lazzatlarga ega bo'lardi. Bu haqiqatan ham ta'mni qoldirmaydi, lekin yana ta'mi ham unchalik ajoyib emas. U 48 untsiya shishalarda sotiladi.


Eng sog'lom 9 ta qahva ichimligi va smetaniyasi

Ortiqcha kaloriyalarni yashiradigan eng sirli joylardan biri-bu ichimliklar, va eng katta aybdorlardan ikkitasi-qahva ichimliklari va smetana. Garchi qahvaning o'zi kalorisiz bo'lsa va smetana mevadan tayyorlansa-da, biz qo'shadigan qo'shimchalar yuzlab kaloriyalarni o'z ichiga oladi! Yaxshiyamki, juda yaxshi tanlovlar bor. Bu erda biz to'qqizta sog'lom smetana va qahva ichimliklarini to'pladik!

Ishonchli bo'lish uchun ushbu grafikni 'Pin ' qo'yganingizga ishonch hosil qiling.

Bu ichimliklarni tanlashda biz kaloriyalarni, yog'larni va qo'shilgan shakarni ko'rib chiqdik. Biz butun mamlakat bo'ylab ichimliklar tanlashga harakat qildik, ular shirin va shakarsiz bo'lgan har xil issiq va sovuq ichimliklar bilan. O'ylaymizki, siz o'zingiz xohlagan narsani topasiz!

Shakarsiz frantsuz vanil siropi bo'lgan McDonald 's muzli qahvasi (kichik)
Qahva ichimliklar mazali va buzilmasligi uchun murakkab bo'lishi shart emas. Qahvangizga shakarsiz xushbo'y sirop qo'shing, shunda mazali taom bo'ladi!
80 kaloriya
4,5 g yog '
1 g shakar

Caribou qahvasi Northern Lite Latte (kichik)
100 kaloriyadan past latte bilan shug'ullanish mumkin. Yog'siz sutni, shakarsiz siropni tanlang va qamchini ushlab turing.
90 kaloriya
0,5 g yog '
12 g shakar

Shakarsiz frantsuz vanil siropi bilan McDonald 's nonfat Latte (kichik)
Qahva uchun qayerga borsangiz ham, Lattes xavfsiz garovdir. Sut tufayli siz 9 gramm qorinni to'ldiruvchi oqsil olasiz!
100 kaloriya
0 g yog '
13 g shakar

Caribou Coffee Muzli Shimoliy Lite Mocha (kichik)
Bu ajoyib taom espressoni, sizning tanlagan shokolad va qaymoqli sutni aralashtiradi. Bu kunning istalgan vaqtida kaloriyali taom tayyorlaydi.
110 kaloriya
1 g yog '
19 g shakar

Dunkin Donuts Karamelli muzli qahva (kichik)
Dunkin Donuts turli xil ta'mga ega va siz uni shirin yoki shakarsiz olishingiz mumkin. Hatto karamel aromati bo'lsa ham, uning yog'i yo'q-va atigi 100 ta mazali kaloriya.
110 kaloriya
0 g yog '
24 g shakar

Starbucks Caff va egrave vanilla Frappuccino engil aralashtirilgan ichimlik (baland bo'yli)
Frappuchino - bu qahva va sut kokteyli o'rtasidagi o'zaro bog'liqlik va ularning ko'pchiligi o'rtacha kun uchun juda boy. Tabiiy shakar o'rnini bosuvchi steviyadan tayyorlangan engil variantni tanlang.
130 kaloriya
0 g yog '
29 g shakar

Smoothie King Slim-N-Trim vanilin (ingichka qilib qo'ying) (20 untsiya)
Smoothies - yo'lda sog'lom ovqatlanishning ajoyib usuli. Afsuski, shirinliklar tayyorlashga ixtisoslashgan ko'plab restoranlar shakar va yuqori kaloriyali sharbat qo'shib, kaloriyalarni ko'paytiradi. Smoothie King-dan banan va xususiy oqsil aralashmasidan tayyorlangan & quot; Slim-N-Trim & quot navlarini tanlang.
153 kaloriya
1 g yog '
19 g shakar

McCaf va eacute qulupnayli bananli smetana
McDonald 's bir necha yil oldin smetana qo'shgan va ular tarkibida bizning ro'yxatimizdan eng ko'p shakar bo'lsa -da, ular kam yog'li. Afsuski, bu shirinliklar atigi 3 gramm oqsilni o'z ichiga oladi, bu esa ochlikka qarshi kurashda ko'p foyda keltirmaydi.
210 kaloriya
0,5 g yog '
44 g shakar

Jamba sharbati Berri aralashmasi Smoothie (kichik)
Berry-ga asoslangan bu smetana tarkibida sutni ham, oqsil kukunini ham ushlab turish kuchini oshiradi va olti gramm tola bor!
290 kaloriya
4,5 g yog '
37 g shakar

Sizning sevimli kofe ichimligingiz yoki smetana nima? U bizning ro'yxatimizni tuzdimi?


4. Quarry Park and Nature Reserve, Saint Cloud, Minnesota

Quarry Park va Tabiat qo'riqxonasi - 680 gektardan ortiq maydonni o'z ichiga olgan Stearns County Park parks tizimi tomonidan nazorat qilinadigan eng katta qo'riqxona. Park yil bo'yi ertalabdan kechgacha hamma uchun ochiq bo'lib, dasht, o'rmon, botqoq va er osti ekotizimlari, shu jumladan eman va aspen daraxtlari, hind bo'yog'i, sariq xonaki va tikanli nok kaktuslarida o'simliklarning keng turlarini namoyish etadi. . Suzish uchun qarovsiz ikkita karer ajratilgan, yaqinida piknik joylari va hojatxonalar, uchtasi sertifikatlangan suv osti sho'ng'inlari uchun sho'ng'in maydoni sifatida belgilangan. Bog'ning hamma joylarida tog 'cho'qqisi va chang'i chang'isiga ruxsat berilgan.

1802 Co Rd 137, Waite Park, MN 56387, Telefon: 320-255-6172

Siz "Sent -Klutda, Minnesota shtatida bu dam olish kunlari do'stlaringiz bilan o'tkaziladigan qiziqarli narsalarni" o'qiyapsiz. Yuqoriga qayting yoki bugun yonimda ko'riladigan boshqa joylar, nima qilish kerak, dam olish kunlari sayohatlar.

Bugun tunda eng yaqin ishqiy dam olish joylari, menga yaqin joylar, mahalliy to'y joylari, eng yaxshi plyajdagi shaharcha, restoranlar, tashqarida, yaqinlarimdagi bolalar bilan bog'liq ishlar, turar joy, plyajlar, yonimdagi kurortlar, men qanday rejalashtiraman: Cincinnati, MD, OR Plyajlar, salomatlik, yopiq istirohat bog'lari, Gatlinburg, WI, Orlando, Texas plyajlarida qilinadigan ishlar


Jonli yangilanishlar

Panera -ni sotib olish bilan, JAB 40 milliard dollardan ko'proq mablag 'sarfladi, bu Starbucks va Nestlé ustunlik qiladigan bozorda katta pul tikish imkonini beradi.

Starbucks yaqinda katta boshqaruv o'zgarishlariga duch keldi, uning bosh direktori Xovard Shults o'zining yangi yuqori darajali qahva biznesini rivojlantirishga e'tibor qaratdi. Yangi bosh ijrochi direktor Kevin Jonson Starbucks boshqaruvida ishlagan, lekin o'z faoliyatini texnologiyada boshlagan.

Ko'p jihatdan, janob Shults kompaniyaning timsoli edi va uning rahbarligi ostida Starbucks muntazam ravishda rekord darajada daromad va yulduzlar o'sishini e'lon qildi, lekin yaqinda u ba'zi kamchiliklarga duch keldi. Kompaniya yanvar oyida kompaniyaning birinchi chorakdagi daromadi haqida ma'lumot berganidan so'ng, investitsiya tahlilchilari qo'rqib ketishdi, bu esa Amerika do'konlarining ulkan parkida sotishning sekinlashuvi va talabni qondira olmaydigan mobil buyurtmalar tizimi bilan bog'liq muammolarni aks ettirdi.

Chorak chorak, albatta, tarixni yaratmaydi va JAB ham qiyinchiliklarga duch keladi.

Bu Panera -ni qo'llarida ikkita katta burilish bo'lgan paytda oladi, Krispy Kreme va Keurig Green Mountain. Donut zanjiri bir necha yillar oldin bo'lgan hodisa edi, keyin qiyin paytlarga tushib qoldi va hech qachon to'liq tiklanmagan.

Bir martalik qahva bozorida ustunlik qiladigan Keurig raqobat uning rentabelligini pasaytirib yubordi. Keyin u katta pul tikdi va sovuq ichimliklar tayyorlash uchun bir martalik mashinaga tushdi va JAB kirib keldi.

Umuman olganda, restoran biznesi so'nggi ikki yil ichida tanazzulga yuz tutdi, aksariyat yirik tarmoqlar bir do'konda sotish hajmini hatto 1 yoki 2 foizga ko'paytira olmadi. Panera boshqalarga qaraganda yaxshiroq ishladi. Kompaniya buyurtma berishning mobil tizimini yaratish va iste'molchilar xohlamaydigan sun'iy konservantlar va yuqori fruktoza makkajo'xori siropi kabi ingredientlar menyusini tozalash uchun boshqalarga qaraganda tezroq harakat qildi.

NPD Group tadqiqot va konsalting firmasi AQShdagi restoranlarda trafik bu yil ham to'xtab qolishini taxmin qilmoqda. Firma bashorat qilishicha, restoran sohasidagi umumiy trafikning 80 foizini tashkil etuvchi McDonald's va KFC kabi tezkor xizmat ko'rsatuvchi restoranlar tarmog'i bu yil tashriflar 1 foizga oshadi.

Chorshanba kuni JAB bilan kelishuvni e'lon qilganida, Panera kompaniyaning do'konlaridagi bir xil do'konlar savdosi 5,3 foizga oshganini aytdi, bu ko'pchilikka qaraganda kuchliroq.

Ammo uning do'konlarining qariyb 60 foizi franchayzing egalariga tegishli bo'lib, sotuvlar unchalik yaxshi emas. Janob Shaichning aytishicha, buning sababi shundaki, birinchi navbatda kompaniyaga tegishli do'konlarda ishlab chiqarilgan mobil buyurtma tizimi kabi tashabbuslarning samarasi hali franchayzingda to'liq namoyon bo'lmadi.

Uning aytishicha, JABda o'zgarishlar qilish rejasi yo'q. "Ular qo'llarini uzishdi", dedi janob Shaich. "Bu bolalar buyuk brendlar va kompaniyalarga sarmoya kiritish va rahbariyatga o'z ishlarini bajarishga ruxsat berish bo'yicha tajribaga ega."

Bitim shartlariga ko'ra, JAB uchun bitimni amalga oshiruvchi investitsiya vositasi bo'lgan JAB BV 315 dollarlik aktsiyani to'laydi, bu esa Panera-ning 30-kunlik 30 kunlik o'rtacha og'irlikdagi aksiyalarining oxirgi savdosi bo'lib, 31 mart holatiga to'g'ri keladi. bir kun oldin ommaviy axborot vositalari Panera potentsial sotuvni o'rganayotgani haqida xabar berishdi. JAB BV shuningdek 340 million dollarga yaqin sof qarzni o'z zimmasiga oladi.

"Biz Paneraning kelajakka bo'lgan tasavvurini, strategik tashabbuslarini, innovatsion madaniyatini va muvozanatli kompaniyani franchayzing do'konlari aralashmasidan qat'iy qo'llab -quvvatlaymiz", dedi JAB bosh ijrochi direktori Olivier Gudet. "Biz sarmoya kiritganimizdan va kompaniyaning menejment jamoasi va franchayzerlar bilan birgalikda sohani boshqarishda davom etishdan xursandmiz."

Bitim uchinchi chorakda yopilishi kutilmoqda va aktsiyadorlar va me'yoriy -ma'qullashdan o'tishi kerak. Janob Shaich va unga aloqador bo'lgan tashkilotlar bitim foydasiga kompaniyaning ovoz beruvchi aktsiyalarining 15,5 foizini tashkil etuvchi aktsiyalarni ovoz berishga rozi bo'lishdi.

Morgan Stenli va Sullivan & Cromwell yuridik firmasi Paneraga maslahat berishadi. Goldman Sachs, JPMorgan Chase, Bank of America Merrill Lynch va BDT Capital Partners, Skadden, Arps, Slate, Meagher & amp Flom yuridik firmasi JABga maslahat berishadi. Bundan tashqari, BDT bilan bog'liq bo'lgan tashkilotlar, JAB bilan bir qatorda, Krispy Kreme bitimida bo'lgani kabi, ozchilik investorlar sifatida harakat qiladilar.


Yugurish uskunalari do'konlarida raqobat

Ba'zi do'konlar shkafdan kattaroq emas va ularning buyumlari juda cheklangan. Ammo bir avlod davomida maxsus ishlaydigan do'konlar katta tarmoqlar, Internet va pochta buyurtmalarining raqobatiga qaramay, butun mamlakat bo'ylab omon qolishga muvaffaq bo'ldi.

Bu kichik do'konlar burilish nuqtasida bo'lishi mumkin. Ular o'zlarining daromadli harakatlarini izlayotgan katta o'yinchilarning yangi raqobatiga duch kelishadi. Ularning orasida San-Diyegoda joylashgan 25 yoshli pochta buyurtmasi (hozir Internet) bo'lgan Road Runner Sports. Kompaniya shu oyda o'zining 19 -do'konini ochadi va uning prezidenti va bosh ijrochi direktori Maykl Gotfredsonning maqsadi 100. Road Runner do'konlari o'ziga xos raqobatchilari kabi bir xil xizmatni taklif qiladi, lekin ancha katta (8500 kvadrat fut sotiladigan maydon). , o'rtacha) va yanada kengroq inventarizatsiyaga ega bo'ling.

Shu bilan birga, ixtisoslashtirilgan do'konlar aslida kulrang. Janrning ba'zi kashshoflari biznesga 30 yildan ko'proq vaqt oldin kirishgan va hozirda pensiya yoshiga yaqin, ko'pchilikda vorislik rejasi yo'q.

"O'ylaymanki, ko'plab ixtisoslashtirilgan do'konlar juda muhim bosqichda", dedi Tom Raynor, 1976 yilda boshlangan va hozirda butun mamlakat bo'ylab 80 ta franchayzing do'koniga ega bo'lgan "Fleet Feet" kompaniyasi raisi va bosh ijrochi direktori. Uning aytishicha, uning kompaniyasi nafaqaga chiqqan do'kon egalariga yordam beradigan mexanizmga ega. Ammo, u qo'shimcha qildi, boshqa kichik do'kon egalari "chiqish uchun yaxshi strategiyaga ega emaslar".

"Ular biznesni million dollarga sotadilar va Taitiga nafaqaga chiqadilar degan umid oqlanmaydi."

Hozircha, kichik ishlaydigan do'konlar kuchli.

Leisure Trends Group Boulder, Koloniya shtatida o'tkazilgan so'rov natijalariga ko'ra, Qo'shma Shtatlar bo'ylab 450 ga yaqin egalarini ifodalovchi 700 dan ortiq ixtisoslashtirilgan do'konlar mavjud. 2006 yilda ular 596 million dollarga sotilgan. 2007 yilning birinchi yarmidagi ko'rsatkichlar 2006 yilning shu davriga nisbatan sotishning 12,4 foizga o'sishini ko'rsatdi.

"Tur kuchli", dedi 2005 yilda Formula 4 Media -dan Mark Sullivan, u va uning sheriklari ixtisoslashgan do'konlarda ulkan salohiyatdan foydalanish uchun. Kompaniya mustaqil yuguruvchilar chakana assotsiatsiyasini ochishga yordam berdi, u axborot byulleteni chiqaradi va har yili "Running Event" deb nomlangan konferentsiya va savdo ko'rgazmasini o'tkazadi, u ikki yil mobaynida qariyb 40 foizga o'sib, 600 ishtirokchiga aylandi.

"Hozirgi vaqtda savdo sinfi sifatida yugurish ixtisosligi juda qizg'in va oxirgi uch yil davomida juda issiq. Agar siz oxirgi uch yilda ishlaydigan ixtisoslashtirilgan do'kon ochgan bo'lsangiz va yura olsangiz va saqich chaynasangiz, siz OK bilan shug'ullanardingiz.

Ammo janob Sullivan rozi bo'ldi: "Qotib qolish arafasida".

Gary Muhrcke, who won the first New York City Marathon in 1970, was one of the first people to ride the early wave of interest in running into the running business — selling shoes from the back of his van in 1976. Now 67, with a thin runner’s body and a shock of gray hair, Mr. Muhrcke owns Super Runners Shops in Manhattan and in Huntington, on Long Island. Personal service with shoes, in particular, he said, is the reason for his longevity.

“I can’t see the shape of a person’s foot over the phone,” he said. “I can’t do a gait analysis over the phone. I can’t look at a person’s body structure or size or whether they’re bowlegged over the Internet.”

He added, “The basic reason why we’re still here — we’re needed.”

Still, he said, he would entertain offers to buy his stores, “without a doubt.”

Mr. Gotfredson of Road Runner Sports said he believed that his stores and catalog dovetail, more than compete, with small stores. But specialty running store owners are generally not happy to see Road Runner coming.

“It’s a fact of life some people will do anything to save $3 so they’ll come to our store and get fitted and then go up the block and buy it there,” said Leanore Gallardo, whose flagship Metro Run & Walk in Falls Church, Va. — one of three she owns in the Washington area — is about to face a Road Runner Sports a mile away. “Only a fool would not be concerned,” she said.

It complicates plans by Ms. Gallardo, 62, to sell her store and retire. “It’s a concern that I think about every day of my life,” said Ms. Gallardo, who has already had one sale fall through.

That is why Julie Francis, 49, who opened a store in 2001 called soundRunner With No Boundaries in Branford, Conn., told her son Preston, 24, that he had five years to decide whether he wanted to take over the business. He runs a recently opened second store in nearby Madison.

Ms. Francis, like virtually every owner, vendor, industry analyst and runner, attributed the success of specialty running stores to three factors.

First is the running shoes — the most important product running stores sell, accounting for about 60 percent of sales. Stores have made their reputations on the ability to fit customers personally and properly.

“I was running actually in the wrong shoes for years, and I was getting injuries all the time,” said Sarah Vaughan, 52 of Hamden, Conn., who said she had bought shoes at chains like Sports Authority before trying soundRunner five years ago. “They looked at my foot and the shape of my foot and the kind of running that I do and they put me in the right shoe and I’ve been injury-free since.”

Second, the stores have adapted through the years to a broader clientele of fitness runners and walkers, half of whom are women. They are not just for elite runners anymore.

Data from the National Sporting Goods Association for 2006 found that 20.6 million people identified themselves as frequent or occasional runners and 68.9 million as frequent or occasional walkers.

The specialty stores have also assumed a role in their communities, sponsoring races, clinics, training, medical referrals and social networks. Consider, for example, Saturday mornings at Common Grounds, the coffee shop next to the soundRunner in Branford, which is usually crowded with three dozen runners of all levels socializing after group runs.

“You’re getting the whole package there,” said John Febbraio of Guilford, Conn., 55, who started running after his wife began three years ago through a clinic at the store. “Everything you need — advice and merchandise and friendship.”

A fellow coffee drinker, Jerry Turk, 49, an ultra-marathoner, said he liked the training camaraderie the store provided, but tended to buy his equipment online from Zappos and Sierra Trading Post. “It’s availability and price,” he said, pointing to his feet. “This particular shoe I couldn’t find anywhere else.”

But vendors like Asics, Nike and Brooks say they still see the specialty running store as the best market for their products.

“It’s introducing our brand to people a pair of feet at a time, and that usually happens at a specialty store,” said Jim Weber, the president and chief executive of Brooks. He said the company places 80 percent of its products in specialty stores. “Over the last 10 years,” he said, “our bad-debt losses have been large accounts and almost none in specialty running shops.


Peet's Coffee to expand with huge Virginia roastery

1 of 18 Rick Jacobus, who has been a roaster for 15 years, cleans out a batch of coffee beans from his roaster before preparing for a new roast, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

2 of 18 Margarita Salgado and Alba Balladares (right) package freshly ground batches of coffee at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

4 of 18 Rick Jacobus, who has been a roaster for 15 years, monitors a batch of coffee beans during a roast, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

5 of 18 Green coffee beans are seen at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

7 of 18 TImmy Taing walks up the stairs to cut open sacks of coffee beans for processing, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

8 of 18 Robert Miller (left), who has been a roaster for 12 years, tastes different coffees, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

10 of 18 Timmy Taing cuts open a sack of coffee beans for processing, at Peet's roasting facility in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

11 of 18 (l-r) Employees Silvia Ramirez, Leonar Rodriguez and Mikey Chan package and organize small batches of Peet's coffee, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

13 of 18 Robert Miller, who has been a roaster for 12 years, monitors a batch of coffee beans during a roast, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

14 of 18 Coffee beans roasting at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

16 of 18 Elias Serrano, who has been a roaster for 8 years, monitors a batch of coffee beans during a roast, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

17 of 18 Rovert Miller, who has been a roaster for 12 years, monitors a batch of coffee beans during a roast, at Peet's Roastery in Alameda, California, on Thursday, Dec. 8, 2016. Gabrielle Lurie/The Chronicle Show More Show Less

Even as it has spread its stores from coast to coast in an effort to keep up with Starbucks, Peet&rsquos Coffee has continued to prep all of its beans in a single roastery in Alameda. That will soon change: The Emeryville company announced plans Friday to build a second roastery about 200 miles south of Washington, D.C.

At 175,000 square feet, the $58 million Suffolk, Va., plant will be even larger than the current 138,000-square-foot roastery, which produces roughly 1 million pounds of coffee a week.

&ldquoWe&rsquore growing rapidly as a company, which means in all parts of the country,&rdquo said CEO Dave Burwick. &ldquoFor us it&rsquos all about sourcing great beans, roasting them to perfection and getting those beans to consumers as quickly as possible.&rdquo

Founded by Alfred Peet in Berkeley 50 years ago, the company has doubled in size since going private in 2012, when it was bought by JAB Holding Co. of Germany. During that period Peet&rsquos purchased boutique coffee companies Stumptown Coffee Roasters and Intelligentsia. Annual revenue has grown from $395 million to an expected $800 million in 2016, and Peet&rsquos coffee is now sold at 14,000 grocery stores, universities and other wholesale outlets nationwide.

It&rsquos still far smaller than Starbucks, which saw $21.3 billion in revenue in its most recent fiscal year. But the expansion signals an increasingly fierce competition in territory where Starbucks faced few well-financed rivals.

&ldquoPeet&rsquos successful expansion in the East will be an ongoing, increasing nightmare for Starbucks multiregionally and corporately,&rdquo said Burt Flickinger, managing director of consulting firm Strategic Resource Group in New York. &ldquoWith Starbucks trying a number of initiatives &mdash some of which work, some don&rsquot &mdash what we&rsquore seeing is some unevenness in quality at Starbucks.&rdquo Peet&rsquos, he said, had a &ldquobetter flavor profile and a good on-premise experience.&rdquo

Outside of its West Coast base, the company has expanded with more than a dozen cafes in both Chicago and Boston and 23 in the Washington area, where the reception has been particularly good, Burwick said.

&ldquoD.C. has a similar demographic to the Bay Area &mdash a lot of affluent, upscale foodies who really appreciate good food and high-quality beverages.&rdquo Plus, he has noticed a lot of transplanted Californians who are loyal to the company&rsquos ultra-dark, rich roasting style.

Burwick said Peet&rsquos hopes to &ldquofill in the gap&rdquo with stores between Washington and Boston, including in the competitive New York market. Especially as comparable East Coast companies like Oren&rsquos Daily Roast and Hampton Coffee Co. stay small, there&rsquos room to grow there, said Flickinger. &ldquoAll of that lack of expansion by some of the preferred roasters in the area is creating a tremendous vacuum, and Peet&rsquos will be extremely successful,&rdquo he said.

But not all of Peet&rsquos recent expansions into retail have been a good fit. In 2013, Peet&rsquos opened stores in the Detroit, Pittsburgh and Columbus, Ohio, areas, many in former locations of Caribou Coffee, a chain Peet&rsquos parent company bought in 2012. All closed by December 2014 because of low sales.

&ldquoOhio wasn&rsquot a bulls-eye for Peet&rsquos,&rdquo said Burwick. He points out that the company&rsquos coffee is still sold in Ohio wholesale outlets, a sector the new Virginia roastery will serve.

&ldquoIt&rsquos a great location that gives us access within three days to the entire East Coast and central part of the U.S.,&rdquo said Shawn Conway, Peet&rsquos chief operating officer.

The new plant&rsquos site, close to the Port of Virginia, will let the company easily import beans from growers. It will create an estimated 135 jobs, said Conway. Operations will be similar to Alameda, where orders come in for the next day by midnight, and roasters arrive at 2 a.m., working on four machines that vary in capacity from 300 to 700 pounds of beans.

Peet&rsquos coffee beans spend an average of 30 days in the grocery store, and if they don&rsquot sell within 90 days, they are removed from the shelf. The industry standard is for coffee to spend between nine and 18 months in stock, Conway said.

Peet&rsquos wide distribution system, including weekly truck deliveries to grocery stores, is one of the reasons that the founders of Stumptown Coffee Roasters were interested when Peet&rsquos approached and ultimately bought the boutique Portland company, Conway said.


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Izohlar:

  1. Mura

    Qanday yoqimli savol

  2. Falcon

    Albatta. Bu men ham men bilan edi. Keling, ushbu masalani muhokama qilaylik.

  3. Milrajas

    It doesn't make sense

  4. Frederic

    Men hozir o'zimni ifoda eta olmaydigan achinarli. I will come back - I will absolutely express the opinion on this issue.

  5. Anluan

    Bu shunchaki ajoyib mavzu



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